Take Your Online Marketing to the Next Level with FulcrumTech
FulcrumTech creates strategies and programs that will exceed your expectations.
Find out moreWe Know Online Marketing
FulcrumTech is led by founder Mitch Lapides. Mitch has been building successful marketing strategies for 20 years. He has consistently produced double-digit revenue growth while working for and with companies such as Gartner and Reed Elsevier. He understands how to effectively bridge the gap between the online and offline worlds, and has proved an invaluable asset to every client he's worked with.
Proven Results …
A FulcrumTech client needed an online marketing strategy that would bring in new customers, enhance relationships with existing customers and generate additional revenue. FulcrumTech, an expert in email newsletter services, answered by creating, designing, copywriting, promoting and implementing an email newsletter that garnered thousands of subscribers and a 40% open rate — all within six months.
How FulcrumTech Does It
Delivering measurable results is always our goal — based upon your needs. Once objectives are defined, FulcrumTech helps tie them to the online marketing possibilities available (e.g. email newsletter services), creating the perfect match. Finally, FulcrumTech designs, develops and implements your successful campaign. Learn more about our approach.
Email Marketing Campaigns
Email marketing works, but it doesn’t just happen. We know how to build a successful email marketing campaign that will increase profit, boost conversion rates, improve brand awareness and develop stronger customer relationships.
Find out more about Email Marketing Campaigns.
Email Audit and Improvement
If your current email program is not pulling its weight, we can help you turn it around. Through careful analysis, we’ll identify areas for improvement that will help you to achieve optimal results.
Find out more about Email Audit and Improvement.
Landing Page Optimization
When someone clicks through to your Web site from a promotion, you only have a few seconds to catch their attention. We can help you target these visitors with tailor-made landing pages that speak directly to their needs and move them to action.
Find out more about Landing Page Optimization.
Web Sites and Extranets
When all parts of your online marketing program are working together, it will ensure the best possible results. We’ll help you to make your Web site or extranet an integrated part of this cohesive marketing plan so that it supports the same goals.
Find out more about Web Sites and Extranets.Certification
FulcrumTech's team of Email Marketing Certified professionals ensures that all stages of the email marketing process are managed with maximum efficiency and integrity.
Newslever
NewsLever is a free, monthly e-newsletter for business professionals who want to develop and implement powerful email campaigns that build relationships with prospects and customers.
FulcrumTech Marketing Blog
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What’s a Valid Email-Marketing Test?
January 25, 2010Many of our clients and prospects hear us constantly note that marketing is testing. What subject line…
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Ask the Obvious with Your Email Preference Center
December 16, 2009If you've read much on our FulcrumTech site, you undoubtedly know that we are constantly…