Because a clear understanding of your customers’ needs drives the relevance of your message, it is the essential foundation for a successful communications strategy. That’s why the first stage in FulcrumTech’s approach is to understand the challenges and high priority needs of your target market. We do this through:

• Interviews with you, the client
• Customer interviews
• Industry analysis
• Quantitative and qualitative market research
• Competitive analysis
• Segmentation analysis

With an understanding of the high priority needs of your market, FulcrumTech takes a look at how your products or services fulfill those needs. This information is critical for creating a successful online communications plan. FulcrumTech uses this information to help determine what message will have the greatest impact on your customers. FulcrumTech accomplishes this through:

• Product strategy review
• Benefits analysis
• Product road-mapping
• Product and service summaries
• Marketing strategy

At FulcrumTech, we realize that a well-constructed strategy dramatically increases the success of an online marketing program. This is why we develop a comprehensive plan customized to meet the specific objectives of your business. Using the latest technologies, we develop strategies for the following:

• Content and content delivery
• List development and management
• Opt-in and deliverability
• Design guidelines
• Landing pages
• Web sites
• Email and Web metrics
• Quality assurance

The last and most critical step is implementing your customized interactive marketing program. When all areas of your program are integrated and support the same goals, you are more likely to achieve ultimate success. This is where the expertise of FulcrumTech really shines. Our team can ensure that your online marketing program is implemented in a timely and professional manner, and delivers against measurable metrics. Your communications plan may include any or all of the following:

• Email
• E-Newsletters
• Promotional Email
• Transactional Email
• Landing Pages
• Web Sites/Extranets

To ensure the effectiveness of all types of communications, we provide the following services:

• Content development and copywriting
• List building and management
• Design of e-newsletters, landing pages, and Web sites
• Production of e-newsletters, landing pages, and Web sites
• Delivery of email through an advanced, professional system
• Analytics to track results and continue to improve your program