[RAW] NewsLever May 2008
 
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  May 2008, Volume 2, Issue 5
 
 
 

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The new FulcrumTech Web site just launched. Participate in our new blog. Search the site for tips... and more!

 
 
 
 
 
 

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Contact us to discuss what online marketing could do for your business.

 
 
 
 
 
 

About FulcrumTech

 
 

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

  • Grow your prospect base
  • Increase your sales
  • Learn more about your clients

Contact us today to get started.

 
 
 
 

In This Issue

   
 
Welcome from Mitch Lapides
   
Feature Article
Test to Improve Your Email Marketing Results
   
FulcrumTech Top Reads
May’s List of Great Links
   
 
Mitch Lapides

Dear Friend:

Throughout my years of working in this business, I've seen firsthand how a minor change to an email promotion can significantly improve marketing results. By simply changing the day of the week emails are sent, for example, can lift open rates by as much as 10%. I've also seen open rates jump nearly 25% by revising a couple of words in a subject line. But how do you know what changes will work? Testing! In this month's NewsLever feature, we offer pointers on what to test in your email marketing programs, plus how to test effectively.

Mitch Lapides
President, FulcrumTech

P.S. Be sure to visit FulcrumTech's newly redesigned Web site to see our ever-expanding services and resources, email marketing blog, and more!

 
 
Test to Improve Your Email Marketing Results
by Mitch Lapides, President FulcrumTech
Back To Top

Testing is the foundation of successful email marketing programs. It is also one of the easiest and most cost-efficient ways to improve your marketing results. Small changes in your email marketing campaign can yield dramatic positive results in open, click-through and conversion rates. In this month's feature, we discuss the email marketing elements you should test, as well as provide 5 tips to help you test effectively.

 
 
FulcrumTech Top Reads Back To Top

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Hope you enjoy our picks!

What our readers clicked most last month
 
Interactive Strategy
 
Interactive Analytics
 
Interactive Tips
 
Interactive Design
 

Careers at FulcrumTech

Copyright © 2008 FulcrumTech, LLC. All Rights Reserved.
FulcrumTech, LLC
3 Granite Circle, Doylestown, PA 18901
215–489–9336

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