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How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask

Originally published in NewsLever™ February 2010

If you're looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?

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Email Marketing Overview: What You Need to Know

Originally published in NewsLever™ January 2010

There have been many books and papers written about how to build or improve an email-marketing program. Making sense of it all, however, can be difficult. I've written this article to help novices gain the big picture of email marketing, while giving experienced email marketers a model for organizing their strategies for evaluating and improving existing programs.

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5 Ways to Improve Your Email Reputation and Delivery Rates

Originally published in NewsLever™ December 2009

What's your email reputation? When it comes to the deliverability of your emails, your reputation as an email sender plays a major role. The better your email reputation, the more emails make it to the inboxes of your recipients. Here we discuss 5 key email-marketing practices you should focus on to help optimize your email reputation and delivery rates.

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Using Email Subject Lines to Build a Strong Brand Identity

Originally published in NewsLever™ November 2009

As the competition for customers intensifies in today's economy, a strong brand identity—even in a local market—gives you an invaluable advantage. Not only does a strong brand command a premium price for your products and services, it also can help create the perception of quality, driving customer loyalty. And, email marketing is a key way to help develop and maintain brand identity. This month, we focus on 4 important ways to use your email subject lines to build a strong brand identity.

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How to Use SEO as a Primary List-Building Tool

Originally published in NewsLever™ October 2009

Did you know that typically 95% or more of Web traffic is wasted — people visit a Web site but don't convert or leave their contact information? Do you know what percentage of your Web site traffic is wasted? In this month's feature, we provide advice and tips on how to use search engine optimization (SEO) not only as a way to drive people your Web site, but also as a great list-building tool.

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FulcrumTech Marketing Blog

Mitch Lapides

Web Marketing Strategist and President of FulcrumTech