Holiday Online Sales Stats and Email Insights—How to Finish Strong in 2017 and Get a Head Start on 2018
…ome of the latest holiday online shopping stats that let you see how your company’s performance compares, as well as provide email-marketing insights for how to finish strong in 2017 and get a head start on 2018. Adobe online holiday shopping data shows record-breaking sales for 2017: Online retail sales hit $5.03 billion on Black Friday, which was up 16.9% compared to sales in 2016. 54.3% of retail Website visits and 36.9% of online sales…
FulcrumTech Introduces IntelliSents™—An Innovative Online Email Analytics Platform for Real-time Data Visualization
…es of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more information about FulcrumTech, visit www.fulcrumtech.net. Copyright © 2017 FulcrumTech, LLC Email Marketing Results You Can Measure All rights reserved. Contact: Mitchell…
Don't Make This Huge Mistake with Your Next Email Campaign
…l to the success of your marketing program. Similar to the campaign codes included in direct mail response cards and order forms, landing pages can also have codes integrated into their background forms. In this way, you can determine exactly which online advertising campaigns and which landing pages are delivering the best results and, thus, continue to improve your overall marketing program. Ultimately, a dedicated landing page is a gateway to…
FulcrumTech, LLC Wins Award for Customized Learning Management System
…internet marketing, FulcrumTech was hired by F.A. Davis to help conceptualize and build out a Web-based business devoted to the needs of physical therapy professionals. FulcrumTech managed the development of DavisPTnetwork (www.davisptnetwork.com), an online social networking and career information resource for physical therapists (PTs) and physical therapist assistants (PTAs). Launched in February 2009, the site’s membership currently…
18 Ways to Build a Bigger, Better List
…ite. Tip #8: Team up with other online publishers by advertising their e-publications in yours and vice versa. Tip #9: Consider pay-per-click or banner ads to drive people to your subscribe page. Grow Your List with Everyday Online Activities Growing your list should be an ongoing part of your day-to-day online communications. You may be surprised at how many people you can add to your list regularly this way. Some everyday online activities…
5 Elements of a Successful Product Review Email Campaign
…ine spiders like new content). Plus, searching for online product reviews plays an important role in the purchase journey of many customers. For example, a recent study found that, when purchasing technology products, 64% of online consumers read online reviews. Key Elements of a Successful Product Review Email Campaign So, how do you encourage customers to share their opinions about your products? Here are five key elements for your next…