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| VOLUME 3 ISSUE 4 |
APRIL 2009 |
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Check it out!
How can you fix a problem email list - without sacrificing list size - and keep advertisers happy, too? Read Mitch's latest blog post. |
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| In This Issue |
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About FulcrumTech
FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web inter-active marketing program to yield incredible results!
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Grow your prospect base |
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Increase your sales |
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Learn more about your clients |
Contact us today to get started.
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| Welcome Note from Mitch Lapides, President |
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 Did you realize that a relevant landing page can easily double your online marketing campaign conversion rates compared to sending clicks through to a generic landing page? That's what we focus on in this month's NewsLever feature.
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 Feature Article:
Don't Make This Huge Mistake with Your Next Email Campaign
So many businesses — both large and small — put lots of time and money into creating compellingly written and well-designed promotional online marketing campaigns. But then they point prospects to their company's home page. This is one of the biggest mistakes you can make! In this month's feature, we tell you why it's a mistake and illustrate the importance of creating dedicated landing pages for your online promotions.
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Let Us Deliver the 10 Key Strategies
for Email Marketing
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Explore your real potential with email and interactive marketing. Invite Mitch Lapides to speak to your team and to explore the possibilities of permission marketing with our 3-hour seminar entitled, "The 10 Key Strategies for Effective Email Marketing." Now is the time to build your list that can drive long-term relationships and sales in 2009 and beyond!
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Contact Mitch Now |
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Don't Miss our Email Marketing Blog
How to Fix a Problem Email List Without Losing Advertisers
When you have an email list of thousands, you'll experience a growing number of inactive users over time. How do you address the challenge of weeding out inactives when advertisers expect to be sending to a list of the size it's always been? Read Mitch's latest blog for some great ideas.
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FulcrumTech Top Reads
Here are some recent articles we found on the Internet that provide useful information about interactive communications. Enjoy!
What our readers clicked most last month
Interactive Strategy
Interactive Analytics
Interactive Tips
Interactive Design
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Did you realize that a relevant landing page can easily double your online marketing campaign conversion rates compared to sending clicks through to a generic landing page? That's what we focus on in this month's NewsLever feature.
Feature Article:
