[RAW] April 2009 NewsLever
FulcrumTech NewsLever

Check it out!
How can you fix a problem email list - without sacrificing list size - and keep advertisers happy, too? Read Mitch's latest blog post.

In This Issue
  Feature Article
    Don't Make This Huge Mistake with Your Next Email Campaign
   Mitch's Blog
    How to Fix a Problem Email List Without Losing Advertisers
   FulcrumTech Top Reads
    April's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web inter-active marketing program to yield incredible results!

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Marketing Experiments
Welcome Note from Mitch Lapides, President

Mitch Lapides Did you realize that a relevant landing page can easily double your online marketing campaign conversion rates compared to sending clicks through to a generic landing page? That's what we focus on in this month's NewsLever feature.
    - Mitch

  Feature Article:
Don't Make This Huge Mistake with Your Next Email Campaign

So many businesses — both large and small — put lots of time and money into creating compellingly written and well-designed promotional online marketing campaigns. But then they point prospects to their company's home page. This is one of the biggest mistakes you can make! In this month's feature, we tell you why it's a mistake and illustrate the importance of creating dedicated landing pages for your online promotions.

Read More

  Let Us Deliver the 10 Key Strategies
for Email Marketing

  Explore your real potential with email and interactive marketing. Invite Mitch Lapides to speak to your team and to explore the possibilities of permission marketing with our 3-hour seminar entitled, "The 10 Key Strategies for Effective Email Marketing." Now is the time to build your list that can drive long-term relationships and sales in 2009 and beyond!

  Contact Mitch Now  

  Don't Miss our Email Marketing Blog
How to Fix a Problem Email List Without Losing Advertisers

When you have an email list of thousands, you'll experience a growing number of inactive users over time. How do you address the challenge of weeding out inactives when advertisers expect to be sending to a list of the size it's always been? Read Mitch's latest blog for some great ideas.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Enjoy!

What our readers clicked most last month
  Use Social Networking to Jump Start Your List Building Efforts
  What are the best days of the week to send email campaigns?
  Email Design No-Nos Your Designer May Not Know

Interactive Strategy
  How Individuals Can Build a Robust Social Presence
  What Are the Top 10 E-mail Marketing Mistakes?

Interactive Analytics
  Consider New Methods to Measure ROI on E-mail Campaigns

Interactive Tips
  Tips for Using Customer Feedback in Your E-mail Marketing
  Tips to Beat the Odds for Address-Book Addition

Interactive Design
  Top-Load Your E-Newsletter for Better Performance
  Email Preheaders Work, So Make Them Work For You
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