[RAW] FulcrumTech : April 2010 NewsLever
FulcrumTech NewsLever
VOL. 4  ISSUE 4 APRIL 2010
Check it out!
Which Twitter tools are most useful in helping you improve your email marketing efforts? Read Mitch's latest blog post to find out.
In This Issue
  Feature Article (Don't Miss)
    How to Use Social Media to Optimize Your Email Marketing, Part I: 10 Tips for Twitter Success
  Mitch's Blog
    Twitter Research Tools
  FulcrumTech Top Reads
    April's List of Great Links

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Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesThere's no doubt about it — social media is hot! According to statistics projected by eMarketer, for example, 26 million adults in the United States will be using Twitter in 2010. That's why more and more companies are now using social media to help market their products and services. In this month's feature — Part 1 of a 2-part series — we share 10 Twitter tips on how to use social media to optimize your email marketing. And watch for Part 2 in next month's issue, which will focus on Facebook.

    - Mitch

  Feature Article:
Using Social Media to Optimize Your Email Marketing,
Part I: 10 Tips for Twitter Success

Today there are over 75 million Twitter users and more than 400 million people on Facebook. So if social media is not yet part of your company's marketing plan, it may be time to jump on the proverbial bandwagon. In this month's feature — part 1 of a 2-part series — you'll find 10 tips for how to use Twitter to help optimize your current email-marketing program.

Read More

  Don't Miss Our Email Marketing Blog
Twitter Research Tools

There are many free tools available for analyzing the information on Twitter. Read Mitch's latest blog — "Twitter Research Tools" — to see his list of favorites and how these tools can be used to improve your email marketing efforts.

Take your email newsletter to the next level with FulcrumTech

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  Why Test Your Emails? Test Results to Inspire You
  Email List Segmentation: 5 Ways to Boost Your ROI
  Socializing with the Fortune 500

Interactive Strategy
  7 Habits of Highly Effective E-mail Marketing Leaders
  Marketers Unsubscribe Practices: Good, but Not Great

Interactive Analytics
  Link Tracking - Profiles Drive Greater E-mail Relevance
  Survey: E-mail and Digital Marketing Crucial Part of Overall Strategy

Interactive Tips
  Use E-mail to Nurture and Convert Search Leads

Interactive Design
  Email Newsletter Design: Guidelines and Examples
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