[raw] FulcrumTech: April 2012 NewsLever
NewsLever FulcrumTech - Email Marketing Results You Can Measure
VOL. 6   ISSUE 4  |  APRIL 2012
In This Issue
This month we're trying something new on for size: Bite-size information you can digest quickly. Do you like this new format? Let us know!

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About FulcrumTech
FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & Web interactive marketing program to yield incredible results!

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Get a measurable improvement in ROI

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  Does it glitter or is it fool's gold?

That's what we answer in our review of a promotional email recently sent by the members-only shopping website Gilt Groupe.

In our ongoing Get the Click series, we rate and review promotional emails from a wide variety of companies to provide examples about what's done right — and what could be done better — to "get the click" (the only goal of ALL emails) and ultimately drive conversions.

Does Gilt get the click? Find out!

Want ideas to help your emails get the click? Check out Get the Click inspiration!
Get the Click  

Mitch Lapides See FulcrumTech Experts LIVE at the SoMeBizLife 2012 Conference
Register by May 1 for the early-bird price of only $49!

When: 8:30 a.m. to 4:30 p.m., Wednesday, May 30, 2012
Where: Delaware Valley College, 700 Butler Ave., Doylestown, PA

Held in beautiful Bucks County, PA, SoMeBizLife boasts an incredible line-up of over 25 speakers in six tracks custom-crafted to every type of social media need including:

  Fundamentals of Social Media
  Business to Consumer Social Media
  Business to Business Social Media
  Social Media for Nonprofits
  Social Media Entrepreneurship
  And more!

FulcrumTech experts will be among the conference presenters, covering the following topics:

  Mitch Lapides, FulcrumTech President and CEO:
"Your Lead Gen Playbook: What You Must Do with Web, Social Media, Email, and Beyond"
  Cari Sultanik, FulcrumTech Director, Interactive Account Management:
"The Why and How of Facebook for Business: Essentials for Success"

SoMeBizLifeClick here for more info and to register
for the SoMeBizLife Conference.

Register Today
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