[raw] FulcrumTech: April 2013 NewsLever
  VOL. 7   ISSUE 4  |  APRIL 2013  
In This Issue     Feature Article: Key Email Strategy for Mobile-Responsive Web Design
Mitch’s Blog: What Are Good Open and Click-through Rates for Email-Marketing Campaigns?
Get the Click: TOMS Steps Up with a Responsive Email Design
FulcrumTech’s Top Reads: April’s List of Great Links
  Feature Article  
  Key Email Strategy for Mobile-Responsive Web Design  
  FeatureHow important is a mobile email strategy? Considering that more than 50% of most brands’ emails will be opened on a mobile device this year, a mobile email strategy is vital for success. Here we talk about how that strategy must go beyond simply the email design to ensure that your entire conversion path — from email to website landing page — provides a great mobile experience.

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  Mitch’s Blog
  Mitch Lapides What Are Good Open and Click-through Rates for Email-Marketing Campaigns?  
  We get this question all the time. The answer is: It depends. It’s like asking, “What’s a good price for a car?” So many factors go into what drives open and click-through rates. Here we list examples of benchmark statistics for these metrics. Plus, we suggest some areas in your email-marketing program to focus on to help optimize your open and click-through rates.

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  Get the Click
Get the Click
  See FulcrumTech experts’ reviews of promotional emails received from TOMS and other companies in our website feature — “Get the Click.”

Click here for all the latest “Get the Click” reviews.
  FulcrumTech Top Reads
Top Reads
  Here are some recent articles about email marketing you may have missed, but shouldn’t!  
  Interactive Strategy:  
  Five Uncommon Ways for Ecommerce Retailers to Segment Their Email List  
  4 Things Your Email Team Desperately Needs You to Know  
  Quantity vs. Quality: The Email Marketer’s Dilemma  
  Interactive Tips:  
  Is Your Email Marketing Program Stuck in a Rut?  
  4 Ways to Get Customers to Open Your Emails  
  What Is the Best Process to Develop Engaging Subject Lines?  
  About FulcrumTech
  FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & web interactive marketing program to yield incredible results!  
  Grow your prospect base  
  Increase your sales  
  Get a measurable improvement in ROI  
  Contact us today to get started.  

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