Does your organization use content marketing effectively to maintain an ongoing and relevant conversation with your target audience? In this month’s feature, you’ll find 7 steps for how to create a compelling content marketing strategy. Plus, can adding animated GIFs to your emails help drive click-throughs and conversions? Find out in our latest blog. In addition, check out this “sweet” promotional email from Peeps and Company in our Get the Click email review.

— Mitch
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  VOL. 8   ISSUE 4  |  APRIL 2014  
In This Issue     Feature Article: 7 Steps to Create a Compelling Content Marketing Strategy
Mitch’s Blog: How to Proficiently Use Animated GIFs in Your Email Marketing
Get the Click: Peeps Email: Could It Be Any Sweeter?
FulcrumTech’s Top Reads: April’s List of Great Links
  Feature Article  
  7 Steps to Create a Compelling Content Marketing Strategy  
  Content MarketingConsistently delivering compelling and valuable information to attract and retain your organization’s target audience — that’s what content marketing is all about. Here are seven steps for creating a content marketing strategy that engages prospective customers and keeps your company top of mind for when they’re ready to make a purchase.

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  Mitch’s Blog
  Mitch Lapides How to Proficiently Use Animated GIFs in Your Email Marketing  
  If you haven’t already embraced the use of animated GIFs in your email marketing, now is the time. GIFs provide a fast, easy, and efficient way to cut through the email inbox clutter and capture your prospects’ and customers’ attention. Do they really work to help drive conversions? We answer that question, plus provide some practical tips for how to proficiently use GIFs in your marketing emails.

Read More
  Get the Click
Get the Click
  See FulcrumTech experts’ reviews of emails received from Peeps and Company and other companies in our website feature — “Get the Click.”

Click here for all the latest “Get the Click” reviews.
  FulcrumTech Top Reads
Top Reads
  Here are some recent articles about email marketing you may have missed, but shouldn’t!  
  Interactive Strategy:  
  Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else [Study]  
  Great Email Marketing Starts with Great Acquisition  
  Gmail Image Caching Update Is Good News, Kind Of  
  10 Email Best Practices to Remember (Infographic)  
  Interactive Tips:  
  3 Ways to Maximize Email Marketing Results This Year  
  Managing Email Unsubscribes: Best Practice Tips  
  8 Efficiency Tips to Crush Content Marketing and Blogging  
  About FulcrumTech
  FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results!  
  Grow your prospect base  
  Increase your sales  
  Get a measureable improvement in return on investment (ROI).  
  Contact us today to get started.  

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