Does your organization use content marketing effectively to maintain an ongoing and relevant conversation with your target audience? In this month’s feature, you’ll find 7 steps for how to create a compelling content marketing strategy. Plus, can adding animated GIFs to your emails help drive click-throughs and conversions? Find out in our latest blog. In addition, check out this “sweet” promotional email from Peeps and Company in our Get the Click email review.

— Mitch
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 VOL. 8   ISSUE 4  |  APRIL 2014 
In This Issue  Feature Article: 7 Steps to Create a Compelling Content Marketing Strategy
Mitch’s Blog: How to Proficiently Use Animated GIFs in Your Email Marketing
Get the Click: Peeps Email: Could It Be Any Sweeter?
FulcrumTech’s Top Reads: April’s List of Great Links
 Feature Article 
 7 Steps to Create a Compelling Content Marketing Strategy 
 Content MarketingConsistently delivering compelling and valuable information to attract and retain your organization’s target audience — that’s what content marketing is all about. Here are seven steps for creating a content marketing strategy that engages prospective customers and keeps your company top of mind for when they’re ready to make a purchase.

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 Mitch’s Blog
 Mitch LapidesHow to Proficiently Use Animated GIFs in Your Email Marketing 
 If you haven’t already embraced the use of animated GIFs in your email marketing, now is the time. GIFs provide a fast, easy, and efficient way to cut through the email inbox clutter and capture your prospects’ and customers’ attention. Do they really work to help drive conversions? We answer that question, plus provide some practical tips for how to proficiently use GIFs in your marketing emails.

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 Get the Click
Get the Click
 See FulcrumTech experts’ reviews of emails received from Peeps and Company and other companies in our website feature — “Get the Click.”

Click here for all the latest “Get the Click” reviews.
 FulcrumTech Top Reads
Top Reads
 Here are some recent articles about email marketing you may have missed, but shouldn’t! 
 Interactive Strategy: 
 Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else [Study] 
 Great Email Marketing Starts with Great Acquisition 
 Gmail Image Caching Update Is Good News, Kind Of 
 10 Email Best Practices to Remember (Infographic) 
 Interactive Tips: 
 3 Ways to Maximize Email Marketing Results This Year 
 Managing Email Unsubscribes: Best Practice Tips 
 8 Efficiency Tips to Crush Content Marketing and Blogging 
 About FulcrumTech
 FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results! 
 Grow your prospect base 
 Increase your sales 
 Get a measureable improvement in return on investment (ROI). 
 Contact us today to get started. 

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