|Does your organization use content marketing effectively to maintain an ongoing and relevant conversation with your target audience? In this month’s feature, you’ll find 7 steps for how to create a compelling content marketing strategy. Plus, can adding animated GIFs to your emails help drive click-throughs and conversions? Find out in our latest blog. In addition, check out this “sweet” promotional email from Peeps and Company in our Get the Click email review.
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|VOL. 8 ISSUE 4 | APRIL 2014|
|In This Issue||Feature Article: 7 Steps to Create a Compelling Content Marketing Strategy|
|Mitch’s Blog: How to Proficiently Use Animated GIFs in Your Email Marketing|
|Get the Click: Peeps Email: Could It Be Any Sweeter?|
|FulcrumTech’s Top Reads: April’s List of Great Links|
|7 Steps to Create a Compelling Content Marketing Strategy|
|Consistently delivering compelling and valuable information to attract and retain your organization’s target audience — that’s what content marketing is all about. Here are seven steps for creating a content marketing strategy that engages prospective customers and keeps your company top of mind for when they’re ready to make a purchase.|
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