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Vol. 10 Issue 4 April 2016     This Month’s Must-Read       Expert insights published monthly by our email gurus       E-commerce Email Marketing — 8 Campaigns You Should Be Doing   Looking to give a big boost to your website traffic and sales? Here are eight email campaigns that are key to e-commerce success.   Read On         Get the Click       Our email experts weigh in on real emails from real marketers       Oshkosh B'gosh Email Review: Does It Make You Leap for Joy and Convert?   In this creative Leap Day promotion, OshKosh B'gosh tried to squeeze several offers into one email. Keeping the email message focused on a single Leap Day offer may have been a more successful way to drive more conversions for the brand.   See If You Agree   And, be sure to get ideas and inspiration from our entire Get the Click series!         What’s on Mitch’s Mind?       Email authority Mitch Lapides talks all things email     How to Drive Customer Engagement in Your Email Marketing Compared to average customers, engaged and loyal customers can help boost a company's revenue by 23%, according to a recent Gallup survey. Here, you'll find some great ways to increase customer engagement through your email marketing. Get Your Read On       Intelligent Email. Data-Driven Success.       Email marketing built for your business         Work with us   or just say Hi         Trending   Good reads from around the Web   What You Need to Know to Get More ROI from Email Marketing   How can you optimize your email marketing to yield ROIs such as the 4300% reported by the Direct Marketing Association? Here, you'll find some of the most effective strategies today's industry leaders use to get huge returns.   Read Here.     The Four Main Points on the Path to Consumer-First Marketing   What can you do in your email marketing to show your prospects and customers that you understand their wants and needs? This article presents four main ways.   Read Here.     3 Predictive Analytics Methods That Improve Email Marketing   In this article, you'll find three useful analytical techniques that you can implement to help optimize engagement with your email campaigns.   Read Here.     Responsive Design, Mobile Key to Getting Responses for Emailers   Here's why designing emails with your mobile audience in mind is essential for continued growth and improved performance from your email-marketing campaigns.   Read Here.           Free Guide   Getting through the Gmail junk filter   Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you.     Get the Guide (and improve your open rates)         Proud Partner of: Certified in:       About FulcrumTech | Subscribe | Privacy Policy | Careers   {3 Granite Circle, Doylestown, PA 18901 | 215-489-9336 Copyright © 2016 - FulcrumTech, LLC. All rights reserved.