FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
Vol.
10
Issue
4
April
2016
 
 
  This Month’s Must-Read  
 
  Expert insights published monthly by our email gurus  
 
8 Campaigns You Should Be Doing
 
E-commerce Email Marketing — 8 Campaigns You Should Be Doing
 
Looking to give a big boost to your website traffic and sales? Here are eight email campaigns that are key to e-commerce success.
 
Read On
 
 
 
  Get the Click  
 
  Our email experts weigh in on real emails from real marketers  
 
Oshkosh B'gosh Email Review: Does It Make You Leap for Joy and Convert?
 
Oshkosh B'gosh Email Review: Does It Make You Leap for Joy and Convert?
 
In this creative Leap Day promotion, OshKosh B'gosh tried to squeeze several offers into one email. Keeping the email message focused on a single Leap Day offer may have been a more successful way to drive more conversions for the brand.
 
See If You Agree
 
And, be sure to get ideas and inspiration from our entire Get the Click series!
 
 
 
  What’s on Mitch’s Mind?  
 
  Email authority Mitch Lapides talks all things email  
 
Email authority Mitch Lapides
How to Drive Customer Engagement in Your Email Marketing
Compared to average customers, engaged and loyal customers can help boost a company's revenue by 23%, according to a recent Gallup survey. Here, you'll find some great ways to increase customer engagement through your email marketing.
 
  Intelligent Email. Data-Driven Success.  
 
   
 
Email marketing built for your business
 
 
Work with us
 
 
 
Trending
 
Good reads from around the Web
 
What You Need to Know to Get More ROI from Email Marketing
What You Need to Know to Get More ROI from Email Marketing
 
How can you optimize your email marketing to yield ROIs such as the 4300% reported by the Direct Marketing Association? Here, you'll find some of the most effective strategies today's industry leaders use to get huge returns.
 
Read Here.
 
 
 
 
The Four Main Points on the Path to Consumer-First Marketing
The Four Main Points on the Path to Consumer-First Marketing
 
What can you do in your email marketing to show your prospects and customers that you understand their wants and needs? This article presents four main ways.
 
Read Here.
 
 
 
 
3 Predictive Analytics Methods That Improve Email Marketing
3 Predictive Analytics Methods That Improve Email Marketing
 
In this article, you'll find three useful analytical techniques that you can implement to help optimize engagement with your email campaigns.
 
Read Here.
 
 
 
 
Responsive Design, Mobile Key to Getting Responses for Emailers
Responsive Design, Mobile Key to Getting Responses for Emailers
 
Here's why designing emails with your mobile audience in mind is essential for continued growth and improved performance from your email-marketing campaigns.
 
Read Here.
 
 
 
 
 
 
A Marketer's Guide to Email Deliverability
 
Free Guide
 
Getting through the Gmail junk filter
 
Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you.
 
 
Get the Guide
(and improve your open rates)
 
 
 
 
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Lyris Agency Partner ExactTarget Partner Certified in Online Testing Certified in Email Marketing
 
 
 
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