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 | | | | | Referral Email Campaigns—6 Ways to Boost Your New Customer Acquisition by as Much as 25% | | | | | | A referral email campaign can be a great way to generate new leads and grow your email list. However, many companies find that getting a referral program to actually deliver isn’t easy. So, we asked for referral email-marketing tips from Andy Cockburn, co-founder and CEO of Mention Me—a company with a referral platform and excellent track record for successfully optimizing the online referral channel. | | | | | | |
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 | | | | | Love Your Melon Email Review:
Does It Effectively Share the Love? | | | | | | Love Your Melon is a company built on the laudable mission of helping children with cancer, donating 50% of its profits to this cause. Although this email campaign does a good job of representing the company and announcing the release of its new line of products, we identified a few tweaks that would likely help increase the clarity of the message and drive more conversions. | | | | | | | | | And be sure to get ideas and inspiration from our entire Get the Click series! | | | |
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| | | | | | | 5 Best Practices for Retargeting Campaign Success | | | | Looking to generate more qualified leads, boost engagement with your target audience, increase brand awareness, and ultimately drive more conversions? A retargeting campaign may be the answer. Here are five best practices that are key to retargeting campaign success. | | | |
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