[RAW] NewsLever
August 2007, Volume 1, Issue 8

Dear Friend:
This month's issue is about one of the most effective email tools you can use today. There's an entire category called transactional email, which is the automated sending of emails after newsletter signups, online purchases, meeting registrations and more. Did you know that one of the most highly opened emails is the automated welcome message after signing up for a newsletter? Imagine the impact of placing an ad on that page!
Read this month's feature article to see how you can leverage transactional email for your business.
Mitch Lapides
President, FulcrumTech
Mitch Lapides

Transactional Email: Automated and Powerful

With open rates almost three times that of commercial emails, transactional email messaging should not be overlooked. These emails are great for sales conversion, customer services, up-selling, gaining important information about customers and prospects, and reducing manual processes within your company. This is one article you can't miss! Read full article now!

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