[RAW] August 2008 NewsLever
FulcrumTech NewsLever

Check it out!
A Secret to Coding Emails that Works Across Email Clients

In This Issue
  Feature Article
    18 Ways to Build a Bigger, Better List
   Mitch's Blog
    Email Marketing Blog
   FulcrumTech Top Reads
    August's List of Great Links


About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web inter-active marketing program to yield incredible results!
  • Grow your prospect base
  • Increase your sales
  • Learn more about your clients
Contact us today to get started.

Welcome Note from Mitch Lapides, President

A great email list is pivotal to the success of every e-marketing program. However, building a substantial, high-quality email list is not a five-minute exercise. It takes a significant investment of time and effort.
And although it's not a topic that can be thoroughly covered in one newsletter article, I've identified six of the major strategies involved in growing a list in this month's NewsLever feature, as well as provide some specific ways to implement these strategies. At the same time, I'm working on a more comprehensive White Paper on list building for NewsLever subscribers only. Stay tuned!


 Feature Article:
18 Ways to Build a Better List

When it comes to building a great email list, there's no quick fix. Some people may be tempted to purchase a list, but that's an approach I recommend against. "Home-grown" email lists may require substantial time and ongoing effort, but the list quality, ROI and ultimately your online marketing success are worth the investment. In this feature, six major list-building strategies are identified, as well as 18 specific ways to effectively implement these strategies.

Don't Miss our Email Marketing Blog

As you may have seen, we recently launched our new Web site. Mitch's blog is there for you. Be sure to comment on our posts. Tell us what you want to hear more about. Share with us what has worked or hasn't worked for you. Visit our blog now and join in the discussion.
  Need an Expert to Speak about Email Marketing?

Educate your company, division, or networking group about how to make email marketing work for you!

Mitch Lapides is a dynamic and informative speaker, accustomed to speaking to executive leadership and staff alike.

Contact Mitch Now

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. You'll see many of our picks this month focus on list building. Enjoy!

What our readers clicked most last month

Interactive Strategy

Interactive Tips

Interactive Design

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