FulcrumTech : August 2010 NewsLever

[RAW] FulcrumTech : August 2010 NewsLever

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VOL. 4 ISSUE 8

AUGUST 2010

Check it out!
How can you effectively share your emails on Facebook? Read Mitch's latest blog post to find out.

In This Issue

		Feature Article
		5 Tips for Writing Winning Subject Lines

		Mitch's Blog
		How to Effectively Share Your Emails on Facebook: A 5-Step Tutorial

		FulcrumTech Top Reads
		August's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

•	Grow your prospect base
•	Increase your sales
•	Learn more about your clients

Contact us today to get started.

Welcome Note from Mitch Lapides, President

Like article headlines, subject lines should captivate people's interest and motivate them to want to read more. In this month's feature, we share 5 important tips for crafting killer subject lines that will help you drive open rates and deliver powerful email-marketing results.


		- Mitch

Feature Article:
5 Tips for Writing Winning Subject Lines

Email subject lines are one of the key elements — along with the "from" line and preview pane — that drives your open rate. In this month's feature, we share 5 tips to help your subject lines do what they're supposed to — entice recipients to open your emails and convert.

Get Powerful, Cost-Effective Email Distribution

Don't Miss Our Email-Marketing Blog
How to Effectively Share Your Emails on Facebook:
A 5-Step Tutorial

Do you know how to share your emails on Facebook? Read Mitch's latest blog — "How to Effectively Share Your Emails on Facebook: A 5-Step Tutorial" — to learn more.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month

	•	Email Drip Campaigns - Stay Top of Mind with These 5 Tips
	•	Ever Heard of the Active Unique Open Rate?
	•	Looking for Leads? Use Twitter to Find Them

Interactive Strategy

	•	How to Get Your Emails Some Inbox Attention
	•	The 2012 Inbox and How to Get There
	•	Introducing the Ultra Managed Inbox

Interactive Analytics

•

Do Declining Open Rates Matter? Yes…and No.

Interactive Tips

	•	Your Post-Vacation Email Marketing Checklist
	•	Engagement Is Important, But What Does It Mean?

Interactive Design

•

Tempo, Tempo, Line and Length

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