VOL. 7   ISSUE 8  |  AUGUST 2013

In This Issue

In This Issue				Feature Article: Top 10 Copywriting Tips to Help Convert Your Mobile Audience
				Mitch’s Blog: Are You Making the Most of Your Thank-You Pages? 12 Tips for Driving Conversions and Boosting Your ROI
				Get the Click: Kohler Email Review: This Email Newsletter Has Everything, Plus the Kitchen Sink
				FulcrumTech’s Top Reads: August’s List of Great Links

Feature Article

	Top 10 Copywriting Tips to Help Convert Your Mobile Audience
	When it comes to email marketing today, mobile definitely can’t be ignored. How can you create compelling email messages that cater to your on-the-go mobile audience? Find out in this month’s feature.

Mitch’s Blog   Are You Making the Most of Your Thank-You Pages? 12 Tips for Driving Conversions and Boosting Your ROI     So you got a prospect to convert — perhaps by making a purchase or signing up for your email newsletter or a webinar. Good job! But be careful not to lose the momentum on your thank-you/confirmation page. Whether you’re trying to close a sale, spread the word about your business, or learn more about your customers, thank-you pages are a key way to deepen the connection between a lead and your organization.         Get the Click   See FulcrumTech experts’ reviews of promotional emails received from Kohler and other companies in our website feature — “Get the Click.” Click here for all the latest “Get the Click” reviews.

FulcrumTech Top Reads   Here are some recent articles about email marketing you may have missed, but shouldn’t!     Interactive Strategy:     • Warning: Yahoo’s Email Recycling Could Cost You     • Coping with the New Gmail Inbox     • Times Have Changed — and So Should Your Approach to Segmentation     • 25 Compelling Statistics about the Importance of Email Marketing     • Gmail Opens Drop 18%: Are Tabs to Blame?     Interactive Tips:     • 3 Tips for Effective Email Testing     • The Law of Inactivity: 3 Things Not to Do with Non-Responders     • How Can I Optimize My Website to Increase Email Marketing Performance?             About FulcrumTech   FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results!     Grow your prospect base     Increase your sales     Get a measureable improvement in return on investment (ROI).     Contact us today to get started.

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