[NewsLever] Email newsletters — 10 best practices you need to know

FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.

Vol.
10

Issue
8

August
2016


	This Month’s Must-Read

	Expert insights published monthly by our email gurus

3 Predictive Models Email Marketers Need to Know About

How can you effectively use predictive analytics to engage your customers and increase revenue? Understanding your predictive analytics platform — how to use it and what it's best used for — is key. To get you started, here are three predictive models you should know about and some examples of how they can be used to improve your email performance results.

Read On


	Get the Click

	Our email experts weigh in on real emails from real marketers

Bon-Ton Email Review: Black Friday in July?

Bon-Ton department stores are regionally known for having quality merchandise at a good price. But this email could have done a much better job of promoting that image, as well as the great offers associated with this Black Friday in July sale.

See If You Agree

And be sure to get ideas and inspiration from our entire Get the Click series!

A Marketer's Guide to Email Deliverability

Limited Time Only

Free Email Self-Assessment

To get more ROI from your free assessment, answer the questions as honestly as you can (it'll take only 10 minutes). Once you've completed the assessment, you'll have clear insight into where your email program is succeeding, wht actions you should take tomorrow to improve it, and how to find help when you need it.

Get it here!


	What’s on Mitch’s Mind?

	Email authority Mitch Lapides talks all things email

What Are Your Top Priorities for Email Marketing This Year?

When it comes to email marketing, what are your priorities for 2016? Are they consistent with what other marketers are focusing on this year? Econsultancy's recently published Email Marketing Industry Census 2016 can help answer that question. Here are highlights from that report.

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Good reads from around the Web

Email-Marketing Tips for Lasting First Impression

Use the best practices presented in this infographic to help make a great first impression with your email-marketing campaigns.

Read Here.

Get Out of Your Own Head and Build Email Campaigns for People

Keeping in mind that your target audience may not be like you, here are several ways to be sure you're writing emails for them and not you.

Read Here.

Eight Ways to Improve the Effectiveness of Your Email Marketing

How do you create a successful email campaign? Check out these eight tips for doing just that.

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Five Outbound-Email FAQs That Stump Even Experienced Marketers

In this article, find answers to five of the toughest questions marketers face today concerning outbound-marketing emails.

Read Here.

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