FulcrumTech - THIS MONTH’S MUST-READ

Vol. 11		Issue 8		August 2017


	This Month’s Must-Read

	Hot topics handpicked monthly by our email gurus

7 Tips to Keep Subscribers From Marking Your
Emails as Spam

A customer signs up to get email promotions from your company but then marks your email as spam. Here are reasons why consumers hit the “Report spam” button, as well as some handy tips to prevent it from happening to your next email campaign.

Read On


	Get the Click

	Our email experts weigh in on real emails from real marketers

Toys “R” Us Email Review: Is This the Mother of All Nurturing Emails?

eBay Email Review: Does It Deliver the
Personalized Experience Promised in the Subject Line?

Contrary to the personal promise presented in the subject line and preheader, this eBay email appears to be a selection of random products that are not at all “handpicked for you.”

See If You Agree

And be sure to get ideas and inspiration from our entire Get the Click series!


	What’s on Mitch’s Mind?

	Email authority Mitch Lapides talks all things email

Why Email Marketing Is Important—The Benefits of Email Marketing

As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels. What are the advantages of using email? Check out this list of reasons why email marketing is king for business owners.

Get Your Read On

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