[RAW] FulcrumTech : December 2009 NewsLever
FulcrumTech NewsLever
VOL. 3  ISSUE 11 DECEMBER 2009
 
 
Check it out!
How can you use preference centers to get relevant information about your subscribers? Read Mitch's latest blog post to find out.
 
 
 
In This Issue
 
  Feature Article
    5 Ways to Improve Your Email Reputation and Delivery Rates
 
   Mitch's Blog
    Ask the Obvious with Your Email Preference Center
 
   FulcrumTech Top Reads
    December's List of Great Links
 
 
 
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About FulcrumTech


FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

Grow your prospect base
Increase your sales
Learn more about your clients

Contact us today to get started.

Marketing Experiments
 
 
Welcome Note from Mitch Lapides, President

Mitch Lapides If you want to optimize the delivery of your emails, then you'd better be sure your reputation as an email sender is stellar. In this month's feature, I talk about 5 key email practices you should focus on to improve your email reputation and delivery rates.

Finally, we'd like to wish you a very happy holiday (don't miss our special holiday greeting).

 
    - Mitch
 

  Feature Article:
5 Ways to Improve Your Email Reputation and Delivery Rates


What's your email reputation? When it comes to the deliverability of your emails, your reputation as an email sender plays a major role. The better your email reputation, the more emails make it to the inboxes of your recipients. Here we discuss 6 key email-marketing practices you should focus on to help optimize your email reputation and delivery rates.

Read More


Upgrade to Lyris HQ with FulcrumTech


  Don't Miss our Email Marketing Blog
Ask the Obvious with Your Email Preference Center


Knowing your subscribers and then consistently sending relevant content is your key to driving your open rates, click-through rates, and conversions to higher levels. Read Mitch's latest blog for some tips on how to use preference centers to get your subscribers to tell you more about themselves.


  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  Using Email Subject Lines to Build a Strong Brand Identity
  Driving List Growth with Twitter Is NOT Rocket Science
  How to Use SEO as a Primary List-Building Tool

Interactive Strategy
  Three Things Marketers Must Know about the Twitter/Google Deal
  How Do I Reactivate My Unresponsive E-Mail Recipients?

Interactive Analytics
  Twitter and E-Mail as a Media Channel
  The Click Is Dead; Long Live the Click

Interactive Tips
  The Cyber Monday Opportunity for B2B E-mail Marketing
  8 Tips for Effective Email Preheaders

Interactive Design
  The Tale of E-Mail and the Banner Ad
     
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