FulcrumTech : December 2010 NewsLever

[RAW] FulcrumTech : December 2010 NewsLever

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VOL. 4 ISSUE 12

DECEMBER 2010

Check it out!
What's the best time of day to send emails? Be sure to read Mitch's latest blog post to find out his answer to that question.

In This Issue

		Feature Article
		Facebook's New Messages – How Will It Impact Your Email-Marketing Program?

		Mitch's Blog
		What Time of Day Should You Send Your Email Campaigns?

		FulcrumTech Top Reads
		December's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

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•	Increase your sales
•	Learn more about your clients

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Welcome Note from Mitch Lapides, President

As we wind down 2010, Facebook is making headlines again with the anticipated launch of its new integrated messaging system. What will it mean for email marketers? That's what I talk about in this month's feature.

Snowman

I hope you and your family enjoy a wonderful holiday season and have a very happy, healthy New Year!


		- Mitch

Feature Article:
Facebook's New Messages — How Will It Impact Your Email-Marketing Program?

There's been quite a bit of fanfare surrounding Facebook's recent announcement about its new integrated messaging system. While Facebook's CEO Mark Zuckerberg emphasized, "This is not an email killer," there are some interesting, potential implications of Facebook's new platform for email marketers.

Don't Miss Our Email-Marketing Blog
What Time of Day Should You Send Your Email Campaigns?

Sending emails at a certain time of day can help optimize the response to your email campaigns. Read Mitch's latest blog — "What Time of Day Should You Send Your Email Campaigns?" — to learn more.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month

	•	Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement
	•	But I Want to Buy (or Rent) an Email List!
	•	6 Steps to a Powerful Email Welcome Program

Interactive Strategy

	•	Facebook Unveils Email Addresses, New Messaging Features
	•	Incorporating Your Customer's Voice in Your Emails
	•	Facebook Messages: Inbox Savior or Terror?
	•	Two Approaches to Get Started with Segmentation

Interactive Analytics

	•	27.7% of Senior Management Champion Social Media - Does Yours?
	•	How to Jumpstart Measuring Your Social Media ROI

Interactive Tips

	•	Eight Ways to Improve Your Email Marketing Analysis
	•	101 Ways to Grow Your Email List

Interactive Design

•

Gestalt Principles of Email Design: Common Fate

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