[RAW] FulcrumTech : December 2010 NewsLever
FulcrumTech NewsLever
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What's the best time of day to send emails? Be sure to read Mitch's latest blog post to find out his answer to that question.
In This Issue
  Feature Article
    Facebook's New Messages – How Will It Impact Your Email-Marketing Program?
  Mitch's Blog
    What Time of Day Should You Send Your Email Campaigns?
  FulcrumTech Top Reads
    December's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

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Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesAs we wind down 2010, Facebook is making headlines again with the anticipated launch of its new integrated messaging system. What will it mean for email marketers? That's what I talk about in this month's feature.


I hope you and your family enjoy a wonderful holiday season and have a very happy, healthy New Year!
    - Mitch

  Feature Article:
Facebook's New Messages — How Will It Impact Your Email-Marketing Program?

There's been quite a bit of fanfare surrounding Facebook's recent announcement about its new integrated messaging system. While Facebook's CEO Mark Zuckerberg emphasized, "This is not an email killer," there are some interesting, potential implications of Facebook's new platform for email marketers.

Read More

Need significant growth in your ROI?

  Don't Miss Our Email-Marketing Blog
What Time of Day Should You Send Your Email Campaigns?

Sending emails at a certain time of day can help optimize the response to your email campaigns. Read Mitch's latest blog — "What Time of Day Should You Send Your Email Campaigns?" — to learn more.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement
  But I Want to Buy (or Rent) an Email List!
  6 Steps to a Powerful Email Welcome Program

Interactive Strategy
  Facebook Unveils Email Addresses, New Messaging Features
  Incorporating Your Customer's Voice in Your Emails
  Facebook Messages: Inbox Savior or Terror?
  Two Approaches to Get Started with Segmentation

Interactive Analytics
  27.7% of Senior Management Champion Social Media - Does Yours?
  How to Jumpstart Measuring Your Social Media ROI

Interactive Tips
  Eight Ways to Improve Your Email Marketing Analysis
  101 Ways to Grow Your Email List

Interactive Design
  Gestalt Principles of Email Design: Common Fate

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