Abandoned-cart recovery emails plus Google’s new Inbox app View as web page       Vol. 8   Issue 12   December 2014             This Month’s Must-Read   Hot topics handpicked monthly by our email gurus         10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails   Looking to minimize your company’s revenue losses due to abandoned online shopping carts? Here are some great tips for optimizing your shopping-cart recovery emails.   Read On               Get the Click   Our email experts weigh in on real emails from real marketers         Vistaprint Email Review: Is This Countdown to Black Friday a Winner or Down for the Count?   This promotional email from Vistaprint does a good job of building anticipation and excitement for the company’s upcoming Black Friday sale. But we felt there was something missing in the email content.   See If You Agree   And, be sure to get ideas and inspiration from our entire Get the Click series!               What’s on Mitch’s Mind?   Email authority Mitch Lapides talks all things email         Google’s New Inbox App – What It Means for Email Marketers   In October, Google introduced Inbox – a new application for desktop and mobile devices designed to help users better organize and manage their email. How will it impact email marketers? That’s what we talk about here.   Get Your Read On           Intelligent Email. Data-Driven Success.   Email marketing built for your business     Work with us          or just say Hi                Trending   Good reads from around the Web     Tips for Creating Marketing Emails That Stand Out on Mobile Devices   Mobile-friendly emails are a must today. Here are some tips for creating easy to read mobile email designs to help increase your chance for marketing success.   Read Here.         Find Marketing Flaws by Conducting an Email & Conversion Optimization Audit   In this article, you’ll find four critical areas of focus for an email optimization audit. Plus, see how to use the audit results to lift your organization’s conversion rates.   Read Here.         Mixing Video with Email Marketing: Four Inspiring Examples and Three Quick Tips   Have you tried using video to help drive conversions in your email-marketing efforts? This article provides some great information about how to do it right.   Read Here.             Featured Service   Free Email Self-Assessment Download   This free, easy-to-follow quiz will help you assess your email program and practices. Just answer the questions honestly and add up your score to find out: 1)  Where your email-marketing program is succeeding.   2)  What actions you should take tomorrow to improve it.   Download Now!   (And take your first steps on the road to higher ROI.)         Proud Partner of: Certified in:           About FulcrumTech | Subscribe | Unsubscribe | Privacy Policy | Careers         3 Granite Circle, Doyletown PA 18901 | 215-489-9336     Copyright © 2014 - FulcrumTech, LLC. All rights reserved