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Vol.
9 |
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Issue
12 |
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December
2015 |
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| How to Get the Most Out of Your Transactional Emails |
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| Shipping and delivery confirmations, password resets, and receipts — these are all examples of transactional emails. And compared to promotional emails sent from the same company, transactional emails are eight times as likely to be opened. Are you making the most of the huge opportunity provided by transactional emails to build your brand and boost revenue? |
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| Get the Click |
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| Our email experts weigh in on real emails from real marketers |
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| Ibotta Email Review: Does This Welcome Campaign Fit the Bill? |
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| A mobile app that streamlines the coupon process is a great idea. And Ibotta seems to be doing it right, given the growing number of participating big brands, store chains, and consumers. We've identified a few elements in the company's welcome series, however, that, with some testing and optimization, would likely make it an even more effective campaign. |
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| And, be sure to get ideas and inspiration from our entire Get the Click series! |
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| 7 Tips to Keep Your Email Campaigns Out of the Spam Folder |
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| Good news — the amount of email spam is on the decline, hitting a 12-year low in 2015. But spam still makes up nearly half of all emails sent today. And in the ongoing battle to keep spam out of users' inboxes, Internet service providers (ISPs) may mistakenly label your legitimate emails as spam. Here are seven key actions you can take to prevent your emails from landing in the spam folder. |
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| Intelligent Email. Data-Driven Success. |
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| Email marketing built for your business |
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| Trending |
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| Good reads from around the Web |
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| Free Guide |
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| 10 Email Campaigns that Will Boost E-Commerce Revenue |
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Is your email-marketing program getting the absolute best results for your e-commerce business? Download FulcrumTech's top 10 types of email campaigns — along with some tried-and-true tips and tricks — that are sure to give a big boost to your website traffic and sales.
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| Proud Partner of: |
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| 3 Granite Circle, Doylestown PA 18901 | 215-489-9336 |
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| Copyright © 2015 - FulcrumTech, LLC. All rights reserved. |
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