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FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
 
 
Vol.
10
Issue
12
December
2016
 
 
 
 
 This Month’s Must-Read 
 
 Expert insights published monthly by our email gurus 
 
Holiday Email Teasers-3 Tips for Driving Holiday E-Commerce Sales
 
 Holiday Email Teasers—3 Tips for Driving Holiday E-Commerce Sales 
 
 At FulcrumTech, we have a little trick up our sleeves for dramatically driving up holiday email conversion rates: holiday teasers. Check out these tips for creating holiday teaser emails and give your e-commerce sales a big lift during the holiday season. 
 
Read On
 
 
 
 Get the Click 
 
 Our email experts weigh in on real emails from real marketers 
 
MeUndies Email Review: Does It Motivate You to Refer a Friend?
 
 MeUndies Email Review:
Does It Motivate You to Refer a Friend?
 
 
 Refer-a-friend email campaigns are a cost-effective way for companies to generate new leads. In this refer-a-friend email from MeUndies, subscribers must read through a lot of copy to figure out the offer and then search for the call to action. Promoting the value of the offer better from the start would likely increase the opens, clicks, and overall performance of this email. 
 
See If You Agree
 
 And be sure to get ideas and inspiration from our entire Get the Click series! 
 
 
 
A Marketer's Guide to Email Deliverability
 
 Are you using the right ESP? 
 
 Choosing the right email service provider (ESP) will dramatically improve your email ROI. But with so many options out there, selecting the ideal ESP for your business can be a daunting task. 
 
Download the Guide
 
 
 
 What’s on Mitch’s Mind? 
 
 Email authority Mitch Lapides talks all things email 
 
 
 
 Email authority Mitch Lapides 
 
 
8 Great Emails That Show You How to Get the Click
 
Looking for inspiration to create emails that your subscribers actually open and click? Then check out these examples of exceptional emails that have been evaluated by FulcrumTech experts for our monthly NewsLever Get the Click column.
 
Get Your Read On
 
 
 
 
 
 
 Intelligent Email. Data-Driven Success. 
 
  
 
Email marketing built for your business
 
 
 
 
 
 
Trending
Good reads from around the Web
 
Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them 
Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them
 
Building a great email list not only requires employing solid permission practices—it also requires keeping a close eye on the email addresses that make it onto your list.
 
Read Here.
 
 
 
 
 
 
Changing Email Habits and What Marketers Need to Know 
Changing Email Habits and What Marketers Need to Know
 
With increasing email usage and the shift to mobile, an “always-on” email culture is evolving. What do you need to do to keep up with these trends and stay effective?
 
Read Here.
 
 
 
 
 
 
6 Smart Email Tactics to Boost Your Subscriber List 
6 Smart Email Tactics to Boost Your Subscriber List
 
Increase the number of qualified leads brought to your sales funnel with these six email-marketing tactics.
 
Read Here.
 
 
 
 
 
 
12 Ways to Improve Email Deliverability 
12 Ways to Improve Email Deliverability
 
Check out these 12 techniques to improve your email deliverability and overall effectiveness of your email-marketing efforts.
 
Read Here.
 
 
 
 
 
 
 
 
 
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