[NewsLever™]

Vol.
10

Issue
12

December
2016


	This Month’s Must-Read

	Expert insights published monthly by our email gurus

Holiday Email Teasers—3 Tips for Driving Holiday E-Commerce Sales

At FulcrumTech, we have a little trick up our sleeves for dramatically driving up holiday email conversion rates: holiday teasers. Check out these tips for creating holiday teaser emails and give your e-commerce sales a big lift during the holiday season.

Read On


	Get the Click

	Our email experts weigh in on real emails from real marketers

MeUndies Email Review:
Does It Motivate You to Refer a Friend?

Refer-a-friend email campaigns are a cost-effective way for companies to generate new leads. In this refer-a-friend email from MeUndies, subscribers must read through a lot of copy to figure out the offer and then search for the call to action. Promoting the value of the offer better from the start would likely increase the opens, clicks, and overall performance of this email.

See If You Agree

And be sure to get ideas and inspiration from our entire Get the Click series!

A Marketer's Guide to Email Deliverability

Are you using the right ESP?

Choosing the right email service provider (ESP) will dramatically improve your email ROI. But with so many options out there, selecting the ideal ESP for your business can be a daunting task.

Download the Guide


	What’s on Mitch’s Mind?

	Email authority Mitch Lapides talks all things email

8 Great Emails That Show You How to Get the Click

Looking for inspiration to create emails that your subscribers actually open and click? Then check out these examples of exceptional emails that have been evaluated by FulcrumTech experts for our monthly NewsLever Get the Click column.

Get Your Read On

	Intelligent Email. Data-Driven Success.

	Email marketing built for your business

Work with us

or just say Hi

Trending

Good reads from around the Web

Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them

Building a great email list not only requires employing solid permission practices—it also requires keeping a close eye on the email addresses that make it onto your list.

Read Here.

Changing Email Habits and What Marketers Need to Know

With increasing email usage and the shift to mobile, an “always-on” email culture is evolving. What do you need to do to keep up with these trends and stay effective?

Read Here.