[RAW] February 2009 NewsLever
FulcrumTech NewsLever

Check it out!
See Mitch's latest blog post on how to use split testing to increase the effectiveness of your email marketing campaigns

In This Issue
  Feature Article
    5 Strategies for Optimizing Email Frequency
    Start an Email Newsletter!
   Mitch's Blog
    Don't Miss Our Email Marketing Blog
   FulcrumTech Top Reads
    February's List of Great Links
    Need an Expert to Speak About Email Marketing?


About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web inter-active marketing program to yield incredible results!
  • Grow your prospect base
  • Increase your sales
  • Learn more about your clients
Contact us today to get started.

Welcome Note from Mitch Lapides, President

Getting your customers to subscribe to your email list is a huge victory. But it's only the first step in creating a successful email marketing campaign. You also need to be careful not to mail to them too frequently. See this month's issue which includes 5 strategies to help ensure you mail to your list at just the right frequency.

 Feature Article:
5 Strategies for Optimizing Email Frequency

You've gotten a customer or prospect to opt in to your email subscriber list. Score! But the next big challenge marketers face is determining how frequently email should be sent. (We all need to be careful about over-mailing our subscribers.) And this issue typically leads to questions relating to the best day of the week to send emails. So don't miss these 5 key FulcrumTech strategies for optimizing email frequency.

  Let Us Deliver The 10 Steps
to Email Marketing Success

Explore your real potential with email and interactive marketing. Invite Mitch Lapides to speak to your team and to explore the possibilities of permission marketing with our 3-hour seminar entitled, "The 10 Steps to Email Marketing Success." Now is the time to build your email marketing plan to drive long-term relationships and sales in 2009 and beyond!

Contact Mitch Now

Don't Miss our Email Marketing Blog

Be sure to check out my latest blog on Split Testing 101 and take the opportunity to join in the discussion by sharing your comments and experiences on our posts. Visit our blog now.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Enjoy!

What our readers clicked most last month

Interactive Strategy

Interactive Analytics

Interactive Tips

Interactive Design

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