FulcrumTech : February 2010 NewsLever

[RAW] FulcrumTech : February 2010 NewsLever

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VOL. 4 ISSUE 2

FEBRUARY 2010

Check it out!
Do you know the best way to prioritize the improvements needed on your email-marketing program? Read Mitch's latest blog post to find out.

In This Issue

		Feature Article (Don't Miss)
		How to Choose an Email-Marketing Consultant

		Mitch's Blog
		Create a Financial Model to Help Prioritize Improvements and Quantify Results

		FulcrumTech Top Reads
		February's List of Great Links

About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

•	Grow your prospect base
•	Increase your sales
•	Learn more about your clients

Welcome Note from Mitch Lapides, President

Is your organization ready to take its email marketing to the next level? Then it's time to consider hiring a specialist to help you implement advanced email-marketing strategies. In this month's feature, I focus on 10 key skills and tactics you should consider when choosing an email-marketing consultant.


		- Mitch

P.S. FulcrumTech is now a member of the Facebook community. Please become a fan and follow us today!

Feature Article:
How to Choose an Email-Marketing Consultant:
10 Key Skills and Tactics to Evaluate

If you're looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find an email-marketing consultant who has the expertise needed to identify and implement the improvements you strive for?

Don't Miss our Email Marketing Blog
Create a Financial Model to Help Prioritize Improvements and Quantify Results

You want to improve your current email-marketing program, but where should you focus your efforts? Read Mitch's latest blog—"Create a Financial Model to Help Prioritize Improvements and Quantify Results"—to learn more.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month

	•	Email Marketing Overview: What You Need to Know Before You Begin (or Improve) Your Email-Marketing Program
	•	Four Ways E-mail Helps Power Search's Long Tail
	•	Learn to Flex Your Rich Media Muscle

Interactive Strategy

	•	Integrating Social and E-mail Marketing: Where to Begin
	•	Subscription Forms: List Growth and Sign-Up Language
	•	E-mail Secrets & Lies: The Call to Action

Interactive Analytics

•

Best Practice Versus What Works: Let the Data Decide

Interactive Tips

	•	Six Ways to Maintain Sender Reputation as the Inbox Evolves
	•	How to Improve Your Process for Acquiring E-mail Subscribers

Interactive Design

	•	Evolution of the Mobile Experience
	•	Your Newest Challenge: Mastering the Small Screen

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