[RAW] FulcrumTech : February 2010 NewsLever
FulcrumTech NewsLever
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Do you know the best way to prioritize the improvements needed on your email-marketing program? Read Mitch's latest blog post to find out.
In This Issue
  Feature Article (Don't Miss)
    How to Choose an Email-Marketing Consultant
  Mitch's Blog
    Create a Financial Model to Help Prioritize Improvements and Quantify Results
  FulcrumTech Top Reads
    February's List of Great Links
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Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesIs your organization ready to take its email marketing to the next level? Then it's time to consider hiring a specialist to help you implement advanced email-marketing strategies. In this month's feature, I focus on 10 key skills and tactics you should consider when choosing an email-marketing consultant.

    - Mitch

P.S.  FulcrumTech is now a member of the Facebook community. Please become a fan and follow us today!

  Feature Article:
How to Choose an Email-Marketing Consultant:
10 Key Skills and Tactics to Evaluate

If you're looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find an email-marketing consultant who has the expertise needed to identify and implement the improvements you strive for?

Read More

  Don't Miss our Email Marketing Blog
Create a Financial Model to Help Prioritize Improvements and Quantify Results

You want to improve your current email-marketing program, but where should you focus your efforts? Read Mitch's latest blog—"Create a Financial Model to Help Prioritize Improvements and Quantify Results"—to learn more.

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  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  Email Marketing Overview: What You Need to Know Before You Begin (or Improve) Your Email-Marketing Program
  Four Ways E-mail Helps Power Search's Long Tail
  Learn to Flex Your Rich Media Muscle

Interactive Strategy
  Integrating Social and E-mail Marketing: Where to Begin
  Subscription Forms: List Growth and Sign-Up Language
  E-mail Secrets & Lies: The Call to Action

Interactive Analytics
  Best Practice Versus What Works: Let the Data Decide

Interactive Tips
  Six Ways to Maintain Sender Reputation as the Inbox Evolves
  How to Improve Your Process for Acquiring E-mail Subscribers

Interactive Design
  Evolution of the Mobile Experience
  Your Newest Challenge: Mastering the Small Screen
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