[RAW] FulcrumTech : February 2011 NewsLever
FulcrumTech NewsLever
Check it out!
What can you do to help ensure your next white paper is a success? Read Mitch's latest blog post to find out his answer to that question.
In This Issue
  Feature Article
    5 Great Email-Marketing Lessons from MarketingSherpa
  Mitch's Blog
    6 Tips to Help Ensure the Success of Your Next White Paper
  FulcrumTech Top Reads
    February's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

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Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesAt the end of January, I attended MarketingSherpa's Email Summit 2011. For those who weren't there, I'm sharing five of the best email-marketing lessons that I took away from the meeting. Hope you find them helpful, too!

    - Mitch

  Feature Article:
5 Great Email-Marketing Lessons from MarketingSherpa

Getting embroiled in the details of our everyday work is all too easy. When attending a conference, however, we have the opportunity to back away from the details, learn about new industry strategies, and get important reminders about the basics, too. After returning from MarketingSherpa's Email Summit 2011, I compiled a list of the latest and greatest email-marketing lessons to share with you.

Read More

Need significant growth in your ROI?

  Don't Miss Our Email-Marketing Blog
6 Tips to Help Ensure the Success of Your Next White Paper

6 Tips to Help Ensure the Success of Your Next White PaperA white paper can be a great newsletter signup incentive or that powerful lead-generation tool you've been looking for. Read Mitch's latest blog — "6 Tips to Help Ensure the Success of Your Next White Paper" — for how craft your next great paper.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  What Can an Unsubscribe Landing Page Do for Your Email Program?
  Facebook's New Messages – How Will It Impact Your Email-Marketing Program?
  10 Tips to Optimize Your Email-Marketing Program in 2011

Interactive Strategy
  The Best Time of Day to Send Your E-mails Is…
  Delivering Quality Content…the Whys, Whats and Hows

Interactive Analytics
  What Would More Conversions Do for Your Bottom Line?
  Measuring What Matters
  'Measurement Discipline' Is Key to Ramping Up Marketing ROI

Interactive Tips
  3 Tactics to Add Dynamic Content to Your E-mail Program
  Eight Ways to Integrate Email with Facebook and Twitter

Interactive Design
  Designing Email Campaigns for Facebook Messages
  22 Sources of Inspiration for Email Marketing Designs and Tactics

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