FulcrumTech : February 2011 NewsLever

[RAW] FulcrumTech : February 2011 NewsLever

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VOL. 5 ISSUE 2

FEBRUARY 2011

Check it out!
What can you do to help ensure your next white paper is a success? Read Mitch's latest blog post to find out his answer to that question.

In This Issue

		Feature Article
		5 Great Email-Marketing Lessons from MarketingSherpa

		Mitch's Blog
		6 Tips to Help Ensure the Success of Your Next White Paper

		FulcrumTech Top Reads
		February's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

•	Grow your prospect base
•	Increase your sales
•	Get a measurable improvement in ROI

Contact us today to get started.

Welcome Note from Mitch Lapides, President

At the end of January, I attended MarketingSherpa's Email Summit 2011. For those who weren't there, I'm sharing five of the best email-marketing lessons that I took away from the meeting. Hope you find them helpful, too!


		- Mitch

Feature Article:
5 Great Email-Marketing Lessons from MarketingSherpa

Getting embroiled in the details of our everyday work is all too easy. When attending a conference, however, we have the opportunity to back away from the details, learn about new industry strategies, and get important reminders about the basics, too. After returning from MarketingSherpa's Email Summit 2011, I compiled a list of the latest and greatest email-marketing lessons to share with you.

Don't Miss Our Email-Marketing Blog
6 Tips to Help Ensure the Success of Your Next White Paper

A white paper can be a great newsletter signup incentive or that powerful lead-generation tool you've been looking for. Read Mitch's latest blog — "6 Tips to Help Ensure the Success of Your Next White Paper" — for how craft your next great paper.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month

	•	What Can an Unsubscribe Landing Page Do for Your Email Program?
	•	Facebook's New Messages – How Will It Impact Your Email-Marketing Program?
	•	10 Tips to Optimize Your Email-Marketing Program in 2011

Interactive Strategy

	•	The Best Time of Day to Send Your E-mails Is…
	•	Delivering Quality Content…the Whys, Whats and Hows

Interactive Analytics

	•	What Would More Conversions Do for Your Bottom Line?
	•	Measuring What Matters
	•	'Measurement Discipline' Is Key to Ramping Up Marketing ROI

Interactive Tips

	•	3 Tactics to Add Dynamic Content to Your E-mail Program
	•	Eight Ways to Integrate Email with Facebook and Twitter

Interactive Design

	•	Designing Email Campaigns for Facebook Messages
	•	22 Sources of Inspiration for Email Marketing Designs and Tactics

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