FulcrumTech: February 2013

[raw] FulcrumTech: February 2013


	VOL. 7 ISSUE 2 \| FEBRUARY 2013

In This Issue

Mitch's Blog
Email Marketing Best Practices: Unsubscribing Do's and Don'ts

Feature Article
How to Minimize the Impact of Email Auto-Filters on Your Email-Marketing ROI

Get the Click
Victoria's Secret Reengagement Email Series: Is It Alluring Enough to Reengage Inactive Customers?

FulcrumTech Top Reads
February's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & Web interactive marketing program to yield incredible results!

	Grow your prospect base
	Increase your sales
	Get a measurable improvement in ROI

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Mitch’s Blog:
Email Marketing Best Practices: Unsubscribing Do's and Don'ts

What impression do you leave with subscribers who choose to opt out from your email list? Keep in mind that just because they want to unsubscribe, doesn't mean that they no longer want to be a customer. Here we share some quick unsubscribe do's and don'ts to help you comply with CAN-SPAM requirements and avoid annoying subscribers during the unsubscribe process.

Feature Article:

How to Minimize the Impact of Email Auto-Filters on Your
Email-Marketing ROI

Thanks to an ever-increasing volume of email, more and more people today are motivated to do a better job of managing their email inboxes. As a result, a host of tools and applications are emerging to help reduce inbox clutter by auto-filtering emails into email folders or "stacks." What does this mean for email marketers? And how can you minimize the impact of auto-filtering on your email performance rates and overall return on investment (ROI)? That's what we talk about in this month's NewsLever feature.



	See FulcrumTech experts' reviews of promotional emails received from Victoria's Secret and other companies in our website feature — "Get the Click." Click here for all the latest "Get the Click" reviews.

FulcrumTech Top Reads:

Here are some recent articles about email marketing you may have missed, but shouldn't!

Interactive Strategy:

The 2 Most Important Things for Email Marketers in 2013

Email Marketing 101: How to Get Customers to Open Emails and Act on Them

Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel

Interactive Tips:

Boost Leads with These 7 Tips for Managing Email Lists

2 Methods for Getting an Email Opened and 1 That Doesn't Work

Tips on Choosing the Right ESP


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