[raw] FulcrumTech: February 2013
NewsLever FulcrumTech - Email Marketing Results You Can Measure
VOL. 7   ISSUE 2  |  FEBRUARY 2013
In This Issue
Mitch's Blog
Email Marketing Best Practices: Unsubscribing Do's and Don'ts

Feature Article
How to Minimize the Impact of Email Auto-Filters on Your Email-Marketing ROI

Get the Click
Victoria's Secret Reengagement Email Series: Is It Alluring Enough to Reengage Inactive Customers?

FulcrumTech Top Reads
February's List of Great Links

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    Feature Article

Mitch Lapides Mitch’s Blog:
Email Marketing Best Practices: Unsubscribing Do's and Don'ts

What impression do you leave with subscribers who choose to opt out from your email list? Keep in mind that just because they want to unsubscribe, doesn't mean that they no longer want to be a customer. Here we share some quick unsubscribe do's and don'ts to help you comply with CAN-SPAM requirements and avoid annoying subscribers during the unsubscribe process.
Read More

Feature Article:
How to Minimize the Impact of Email Auto-Filters on Your
Email-Marketing ROI
Thanks to an ever-increasing volume of email, more and more people today are motivated to do a better job of managing their email inboxes. As a result, a host of tools and applications are emerging to help reduce inbox clutter by auto-filtering emails into email folders or "stacks." What does this mean for email marketers? And how can you minimize the impact of auto-filtering on your email performance rates and overall return on investment (ROI)? That's what we talk about in this month's NewsLever feature.
Read More

Announcing ROI Goalsetter

  See FulcrumTech experts' reviews of promotional emails received from Victoria's Secret and other companies in our website feature — "Get the Click."

Click here for all the latest "Get the Click" reviews.
Get the Click  

Top Reads
FulcrumTech Top Reads:
Here are some recent articles about email marketing you may have missed, but shouldn't!
Interactive Strategy:
The 2 Most Important Things for Email Marketers in 2013
Email Marketing 101: How to Get Customers to Open Emails and Act on Them
Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel

Interactive Tips:
Boost Leads with These 7 Tips for Managing Email Lists
2 Methods for Getting an Email Opened and 1 That Doesn't Work
Tips on Choosing the Right ESP
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