There’s no doubt about it — the use of mobile devices for email is exploding. What does it mean for your email marketing? That’s what we talk about in this month’s feature. Plus, don’t miss our latest blog for the lowdown on Canada’s tough anti-spam law — how it will impact you and what you need to do to be ready. In addition, see if you think this email has the magic of Macy’s to reengage subscribers in our Get the Click email review. — Mitch

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VOL. 8   ISSUE 2  |  FEBRUARY 2014

In This Issue

In This Issue				Feature Article: Mobile Email-Marketing Best Practices
				Mitch’s Blog: Canada’s Anti-Spam Law Is Looming — Here’s What You Need to Know
				Get the Click: Macy’s Email: Does It Have the Magic of Macy’s to Reengage Subscribers?
				FulcrumTech’s Top Reads: February’s List of Great Links

Feature Article

	Mobile Email-Marketing Best Practices
	When it comes to opening and interacting with marketing emails, more and more consumers are making the switch from desktops to mobile devices. Are your organization’s emails tailored with mobile users in mind? In this month’s feature, we talk about best practices to ensure your mobile email-marketing efforts are having a maximum impact on your prospects and customers.

Mitch’s Blog   Canada’s Anti-Spam Law Is Looming — Here’s What You Need to Know     On July 1, 2014, the toughest anti-spam law to date — Canada’s Anti-Spam Legislation (CASL) — will take effect. With fines up to $10 million per violation and potential criminal charges for companies that intentionally mislead recipients, ensuring compliance with CASL is something that should be a top priority for all marketers today. Here we highlight the information you need to know to be ready for CASL.         Get the Click   See FulcrumTech experts’ reviews of emails received from Macy’s and other companies in our website feature — “Get the Click.” Click here for all the latest “Get the Click” reviews.

FulcrumTech Top Reads   Here are some recent articles about email marketing you may have missed, but shouldn’t!     Interactive Strategy:     • Email Marketing: What Makes People Unsubscribe?     • Emails We Love: Subject Lines That Get the Job Done     • Use Google Analytics to Create Campaigns, Not Just Track Them     Interactive Tips:     • 3 Tips for Maintaining Customer Engagement in the Inbox     • Email Subscribers — Don’t Let Them Leave Angry     • Four Ways to Leverage Email to Develop a Power Brand             About FulcrumTech   FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results!     Grow your prospect base     Increase your sales     Get a measureable improvement in return on investment (ROI).     Contact us today to get started.

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