There’s no doubt about it — the use of mobile devices for email is exploding. What does it mean for your email marketing? That’s what we talk about in this month’s feature. Plus, don’t miss our latest blog for the lowdown on Canada’s tough anti-spam law — how it will impact you and what you need to do to be ready. In addition, see if you think this email has the magic of Macy’s to reengage subscribers in our Get the Click email review.

— Mitch
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  VOL. 8   ISSUE 2  |  FEBRUARY 2014  
In This Issue     Feature Article: Mobile Email-Marketing Best Practices
Mitch’s Blog: Canada’s Anti-Spam Law Is Looming — Here’s What You Need to Know
Get the Click: Macy’s Email: Does It Have the Magic of Macy’s to Reengage Subscribers?
FulcrumTech’s Top Reads: February’s List of Great Links
  Feature Article  
  Mobile Email-Marketing Best Practices  
  When it comes to opening and interacting with marketing emails, more and more consumers are making the switch from desktops to mobile devices. Are your organization’s emails tailored with mobile users in mind? In this month’s feature, we talk about best practices to ensure your mobile email-marketing efforts are having a maximum impact on your prospects and customers.

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  Mitch’s Blog
  Mitch Lapides Canada’s Anti-Spam Law Is Looming — Here’s What You Need to Know  
  On July 1, 2014, the toughest anti-spam law to date — Canada’s Anti-Spam Legislation (CASL) — will take effect. With fines up to $10 million per violation and potential criminal charges for companies that intentionally mislead recipients, ensuring compliance with CASL is something that should be a top priority for all marketers today. Here we highlight the information you need to know to be ready for CASL.

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  Get the Click
Get the Click
  See FulcrumTech experts’ reviews of emails received from Macy’s and other companies in our website feature — “Get the Click.”

Click here for all the latest “Get the Click” reviews.
  FulcrumTech Top Reads
Top Reads
  Here are some recent articles about email marketing you may have missed, but shouldn’t!  
  Interactive Strategy:  
  Email Marketing: What Makes People Unsubscribe?  
  Emails We Love: Subject Lines That Get the Job Done  
  Use Google Analytics to Create Campaigns, Not Just Track Them  
  Interactive Tips:  
  3 Tips for Maintaining Customer Engagement in the Inbox  
  Email Subscribers — Don’t Let Them Leave Angry  
  Four Ways to Leverage Email to Develop a Power Brand  
  About FulcrumTech
  FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results!  
  Grow your prospect base  
  Increase your sales  
  Get a measureable improvement in return on investment (ROI).  
  Contact us today to get started.  

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