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FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
Vol.
10
Issue
2
February
2016
 
 
  This Month’s Must-Read  
 
  Hot topics handpicked monthly by our email gurus  
 
How to Craft Winning Product Review Emails That Convert
 
How to Craft Winning Product Review Emails That Convert
 
Yes! You got the online sale! But that doesn't mean you should let the engagement with your customers end there. Post-purchase product review emails are a great tool for helping e-commerce businesses build brand credibility, boost search engine rankings, and drive sales. Here's why you need them, plus some tips on how to craft them.
 
Read On
 
 
 
  Get the Click  
 
  Our email experts weigh in on real emails from real marketers  
 
Victoria's Secret Email Review: Are Customers Tickled Pink by This Product Review Email?
 
Victoria's Secret Email Review: Are Customers Tickled Pink by This Product Review Email?
 
Victoria's Secret excels at building brand awareness and credibility for its product lines. We found something missing in this product review email, however, that may have helped increase engagement and drive even more conversions.
 
See If You Agree
 
And, be sure to get ideas and inspiration from our entire Get the Click series!
 
 
 
  What’s on Mitch’s Mind?  
 
  Email authority Mitch Lapides talks all things email  
 
Email authority Mitch Lapides
Use This Data to Drive Email Engagement with Your Prospects and Customers
Are you leveraging key data that your company already has to improve the relevance and performance of your email-marketing campaigns? Here, we share a great example of how to do just that.
 
  Intelligent Email. Data-Driven Success.  
 
   
 
Email marketing built for your business
 
 
Work with us
 
 
 
Trending
 
Good reads from around the Web
 
How to Spend Your Marketing Dollars in 2016
How to Spend Your Marketing Dollars in 2016
 
How should you allocate your marketing resources this year? Find some useful guidelines for starting 2016 right, in this article.
 
Read Here.
 
 
 
 
How to Increase Your Email Open Rate
How to Increase Your Email Open Rate
 
A high open rate leads to more clicks, which result in more website traffic and sales. Here are five tips to help you increase your open rate.
 
Read Here.
 
 
 
 
What Email Marketers Can Learn from ‘Friends'
What Email Marketers Can Learn from ‘Friends’
 
This is an entertaining article that takes some funny quotes from the popular television show Friends and converts them into helpful email-marketing lessons.
 
Read Here.
 
 
 
 
What Marketers Need to Know About Yahoo Mail's Birthday Makeover
What Marketers Need to Know About Yahoo Mail's Birthday Makeover
 
On its recent 18th birthday, Yahoo Mail underwent a makeover to improve service to its 1 billion monthly users. This article discusses five of the updates that directly affect marketers.
 
Read Here.
 
 
 
 
 
 
A Marketer's Guide to Email Deliverability
 
Free Guide
 
A Marketer's Guide to Email Deliverability
 
Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you.
 
 
Get the Guide
(and improve your open rates)
 
 
 
 
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Lyris Agency Partner ExactTarget Partner Certified in Online Testing Certified in Email Marketing
 
 
 
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