FulcrumTech - THIS MONTH’S MUST-READ

Vol.
11

Issue
2

February
2017


	This Month’s Must-Read

	Hot topics handpicked monthly by our email gurus

4 Tips for Building a Powerful Email Automation Series

Looking to build an effective email automation series? One that drives revenue growth by getting your prospects and customers the right email content at just the right time? Here are four keys to a successful automation series.

Read On


	Get the Click

	Our email experts weigh in on real emails from real marketers

Rachael Ray Nutrish Email Review:
Do You Think It’s “Delish?”

This welcome email from celebrity chef Rachael Ray’s pet food brand Nutrish starts out strong thanks to an effective subject line and preheader. But it loses some steam (and likely clicks) because there’s no value-packed, primary call to action.

See If You Agree

And be sure to get ideas and inspiration from our entire Get the Click series!

A Marketer's Guide to Email Deliverability

Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you.

Get it here!
(and improve your open rates)


	What’s on Mitch’s Mind?

	Email authority Mitch Lapides talks all things email

Email List-Building Best Practices—How to Create E‑Commerce Opt-in Forms That Convert

A quality email list is a vital tool for getting the biggest return on investment from your email-marketing campaigns. But how do you build a list of engaged and loyal subscribers? These best practices will get you off to a great start!

Get Your Read On


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