[RAW] FulcrumTech : January 2011 NewsLever
FulcrumTech NewsLever
Check it out!
What are Mitch's top 10 tips for optimizing your email-marketing program in 2011? Read his latest blog post to find out his answer to that question.
In This Issue
  Feature Article
    What Can an Unsubscribe Landing Page Do for Your Email Program?
  Mitch's Blog
    10 Tips to Optimize Your Email-Marketing Program in 2011
  FulcrumTech Top Reads
    January's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

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Lyris Platinum Agency Partner

ExactTarget Authorized Partner

Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesWhy are subscribers opting out from your email program? Knowing the answer to that question can help you greatly improve your email-marketing results. In this month's feature, we discuss how to effectively use your unsubscribe landing page to help determine why people are unsubscribing, as well as retain more subscribers.

    - Mitch

  Feature Article:
What Can an Unsubscribe Landing Page Do for Your Email Program?

It's inevitable — people will from time to time decide to unsubscribe from even the best email-marketing programs. Your company likely complies with the Federal Trade Commission's CAN-SPAM unsubscribe requirements, such as including an unsubscribe button at the bottom of all emails and processing unsubscribes within 10 days. But are you taking advantage of the unsubscribe process to find out more about your subscribers' needs? Here we discuss how you can effectively use your unsubscribe landing page to find out why people are unsubscribing, help retain more subscribers, and ultimately build a stronger, more successful email program.

Read More

Need significant growth in your ROI?

  Don't Miss Our Email-Marketing Blog
10 Tips to Optimize Your Email-Marketing Program in 2011

BlogAs we begin the New Year, it's a great time to review ways to help improve your email-marketing program. Read Mitch's latest blog — "10 Tips to Optimize Your Email-Marketing Program in 2011" — to learn more.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  Facebook's New Messages - How Will It Impact Your Email-Marketing Program?
  What Time of Day Should You Send Your Email Campaigns?
  Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement

Interactive Strategy
  How Can Marketers Craft Email Subject Lines that Work?
  Social Business - 3 Themes and 1 Item for Your To-Do List
  How to Prepare for B2B E-mail's Future

Interactive Analytics
  Email Secrets & Lies: A/B Testing
  Email Testing II: What to Test, Traps and Surprising Results
  Stop Procrastinating and Start Converting!
  3 Steps to Better Prioritization and Faster Execution

Interactive Tips
  Five Ways to Win with Email Marketing in 2011
  Use Social Media to Celebrate Your Customers, Followers, and Lurkers
  Facebook Messages - 8 Points to Consider

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