FulcrumTech : January 2011 NewsLever

[RAW] FulcrumTech : January 2011 NewsLever

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VOL. 5 ISSUE 1

JANUARY 2011

Check it out!
What are Mitch's top 10 tips for optimizing your email-marketing program in 2011? Read his latest blog post to find out his answer to that question.

In This Issue

		Feature Article
		What Can an Unsubscribe Landing Page Do for Your Email Program?

		Mitch's Blog
		10 Tips to Optimize Your Email-Marketing Program in 2011

		FulcrumTech Top Reads
		January's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

•	Grow your prospect base
•	Increase your sales
•	Learn more about your clients

Contact us today to get started.

Welcome Note from Mitch Lapides, President

Why are subscribers opting out from your email program? Knowing the answer to that question can help you greatly improve your email-marketing results. In this month's feature, we discuss how to effectively use your unsubscribe landing page to help determine why people are unsubscribing, as well as retain more subscribers.


		- Mitch

Feature Article:
What Can an Unsubscribe Landing Page Do for Your Email Program?

It's inevitable — people will from time to time decide to unsubscribe from even the best email-marketing programs. Your company likely complies with the Federal Trade Commission's CAN-SPAM unsubscribe requirements, such as including an unsubscribe button at the bottom of all emails and processing unsubscribes within 10 days. But are you taking advantage of the unsubscribe process to find out more about your subscribers' needs? Here we discuss how you can effectively use your unsubscribe landing page to find out why people are unsubscribing, help retain more subscribers, and ultimately build a stronger, more successful email program.

Don't Miss Our Email-Marketing Blog
10 Tips to Optimize Your Email-Marketing Program in 2011

As we begin the New Year, it's a great time to review ways to help improve your email-marketing program. Read Mitch's latest blog — "10 Tips to Optimize Your Email-Marketing Program in 2011" — to learn more.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month

	•	Facebook's New Messages - How Will It Impact Your Email-Marketing Program?
	•	What Time of Day Should You Send Your Email Campaigns?
	•	Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement

Interactive Strategy

	•	How Can Marketers Craft Email Subject Lines that Work?
	•	Social Business - 3 Themes and 1 Item for Your To-Do List
	•	How to Prepare for B2B E-mail's Future

Interactive Analytics

	•	Email Secrets & Lies: A/B Testing
	•	Email Testing II: What to Test, Traps and Surprising Results
	•	Stop Procrastinating and Start Converting!
	•	3 Steps to Better Prioritization and Faster Execution

Interactive Tips

	•	Five Ways to Win with Email Marketing in 2011
	•	Use Social Media to Celebrate Your Customers, Followers, and Lurkers
	•	Facebook Messages - 8 Points to Consider

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