FulcrumTech: January 2013

[raw] FulcrumTech: January 2013


	VOL. 7 ISSUE 1 \| JANUARY 2013

In This Issue

Feature Article
How Mature Is Your Email-Marketing Program? 14 Types of Emails to Help Boost ROI

Mitch's Blog
4 Critical Steps to Make Sense of Your Drip Campaign Data

Get the Click
Drugstore.com Email: Shows What It Takes to Deliver a Healthy Nurturing Campaign

FulcrumTech Top Reads
January's List of Great Links

Just launched!

See the latest website FulcrumTech just completed. Within just 8 days of launch, this client is seeing 7x increase in newsletter signups and 70% improvement in contact-form completions! HealthMR.com

About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & Web interactive marketing program to yield incredible results!

	Grow your prospect base
	Increase your sales
	Get a measurable improvement in ROI

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Feature Article:

How Mature Is Your Email-Marketing Program?
14 Types of Emails to Help Boost ROI

Are you doing everything you can to get the best return on investment (ROI) out of your email campaigns? Here are 14 different types of emails that can help give you a big boost to your email ROI. Perhaps you'll find some that you could be doing, but haven't yet tried.

Mitch’s Blog:
4 Critical Steps to Make Sense of Your Drip Campaign Data

Measuring the effectiveness of your automated email drip campaigns can be a little intimidating at first. As email distribution tools have evolved, there is now a plethora of metrics that you can use to evaluate drip campaigns. You have everything from unique open rates, click-through rates, and click-to-open rates to bounces, spam complaints, and landing page conversions. We've seen clients get lost in the data over and over again, resulting in no improvement in their campaigns over time. With a little planning, though, you can turn that around.



	See FulcrumTech experts' reviews of promotional emails received from drugstore.com and other companies in our website feature — "Get the Click." Click here for all the latest "Get the Click" reviews.

FulcrumTech Top Reads:

Here are some recent articles about email marketing you may have missed, but shouldn't!

Interactive Strategy:

Six Email Marketing Predictions for 2013

Producing Great Content with No Budget

Email Marketing for Local Business

Interactive Tips:

Email Subject Lines and the Brain

Repurposing Content a Good Email Strategy

Seven Deadly Email Marketing Sins, and How to Avoid Them

8 B2B Email Marketing Tricks of the Trade


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