[raw] FulcrumTech: January 2013
NewsLever FulcrumTech - Email Marketing Results You Can Measure
VOL. 7   ISSUE 1  |  JANUARY 2013
In This Issue
Feature Article
How Mature Is Your Email-Marketing Program? 14 Types of Emails to Help Boost ROI

Mitch's Blog
4 Critical Steps to Make Sense of Your Drip Campaign Data

Get the Click
Drugstore.com Email: Shows What It Takes to Deliver a Healthy Nurturing Campaign

FulcrumTech Top Reads
January's List of Great Links

Just launched!


See the latest website FulcrumTech just completed. Within just 8 days of launch, this client is seeing 7x increase in newsletter signups and 70% improvement in contact-form completions!  HealthMR.com

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    Feature Article

Feature Article:
How Mature Is Your Email-Marketing Program?
14 Types of Emails to Help Boost ROI
Are you doing everything you can to get the best return on investment (ROI) out of your email campaigns? Here are 14 different types of emails that can help give you a big boost to your email ROI. Perhaps you'll find some that you could be doing, but haven't yet tried.
Read More

Mitch Lapides Mitch’s Blog:
4 Critical Steps to Make Sense of Your Drip Campaign Data

Measuring the effectiveness of your automated email drip campaigns can be a little intimidating at first. As email distribution tools have evolved, there is now a plethora of metrics that you can use to evaluate drip campaigns. You have everything from unique open rates, click-through rates, and click-to-open rates to bounces, spam complaints, and landing page conversions. We've seen clients get lost in the data over and over again, resulting in no improvement in their campaigns over time. With a little planning, though, you can turn that around.
Read More

Announcing ROI Goalsetter

  See FulcrumTech experts' reviews of promotional emails received from drugstore.com and other companies in our website feature — "Get the Click."

Click here for all the latest "Get the Click" reviews.
Get the Click  

Top Reads
FulcrumTech Top Reads:
Here are some recent articles about email marketing you may have missed, but shouldn't!
Interactive Strategy:
Six Email Marketing Predictions for 2013
Producing Great Content with No Budget
Email Marketing for Local Business

Interactive Tips:
Email Subject Lines and the Brain
Repurposing Content a Good Email Strategy
Seven Deadly Email Marketing Sins, and How to Avoid Them
8 B2B Email Marketing Tricks of the Trade
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