|VOL. 7 ISSUE 1 | JANUARY 2013|
In This IssueFeature Article
How Mature Is Your Email-Marketing Program? 14 Types of Emails to Help Boost ROI
4 Critical Steps to Make Sense of Your Drip Campaign Data
Get the Click
Drugstore.com Email: Shows What It Takes to Deliver a Healthy Nurturing Campaign
FulcrumTech Top Reads
January's List of Great Links
FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & Web interactive marketing program to yield incredible results!
Contact us today to get started.
Measuring the effectiveness of your automated email drip campaigns can be a little intimidating at first. As email distribution tools have evolved, there is now a plethora of metrics that you can use to evaluate drip campaigns. You have everything from unique open rates, click-through rates, and click-to-open rates to bounces, spam complaints, and landing page conversions. We've seen clients get lost in the data over and over again, resulting in no improvement in their campaigns over time. With a little planning, though, you can turn that around.
Interactive Strategy:Email Marketing for Local Business
Interactive Tips:8 B2B Email Marketing Tricks of the Trade
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