VOL. 8   ISSUE 1  |  JANUARY 2014

In This Issue

In This Issue				Feature Article: How to Measure Digital-Marketing ROI in 2014 and Beyond
				Mitch’s Blog: Gmail Changes the Way Images Display — What Does It Mean for Email Marketers?
				Get the Click: Frox Email Review: Is It Styling or a Fashion Faux Pas?
				FulcrumTech’s Top Reads: January’s List of Great Links

Feature Article

	How to Measure Digital-Marketing ROI in 2014 and Beyond
	Many clients ask us for advice about how much of their digital-marketing budgets they should invest in each of the various media channels, including email marketing, pay per click (PPC) advertising, search engine optimization (SEO), website improvements, social media, and radio and television. In other words, they want to know which channels provide the best return on investment (ROI). Here we share a few pointers on how to measure ROI for each of the primary digital-marketing channels.

Mitch’s Blog   Gmail Changes the Way Images Display — What Does It Mean for Email Marketers?     Last month, Gmail announced that images soon would be automatically displayed in email messages across desktop, iOS, and Android devices. That’s because images will be saved on and served through Google’s own servers instead of from the original external host servers. What does this mean for email marketers? The rollout is still in its early stages, but here’s what we know so far.         Get the Click   See FulcrumTech experts’ reviews of promotional emails received from the retail clothing store Frox and other companies in our website feature — “Get the Click.” Click here for all the latest “Get the Click” reviews.

FulcrumTech Top Reads   Here are some recent articles about email marketing you may have missed, but shouldn’t!     Interactive Strategy:     • Top 5 Digital Marketing Predictions for 2014     • New Year Is the Time to Give Abandoned-Cart Emails a Makeover     • Email Subject Lines and the Brain     • Using a Popover as an Acquisition Tactic     Interactive Tips:     • 3 Tips for Using Video in Email Marketing     • 4 Tips for Better Email Marketing Subject Lines     • What to Do with Long-Term Inactive Email Subscribers?             About FulcrumTech   FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results!     Grow your prospect base     Increase your sales     Get a measureable improvement in return on investment (ROI).     Contact us today to get started.

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