|VOL. 8 ISSUE 1 | JANUARY 2014|
|In This Issue||Feature Article: How to Measure Digital-Marketing ROI in 2014 and Beyond|
|Mitch’s Blog: Gmail Changes the Way Images Display — What Does It Mean for Email Marketers?|
|Get the Click: Frox Email Review: Is It Styling or a Fashion Faux Pas?|
|FulcrumTech’s Top Reads: January’s List of Great Links|
|How to Measure Digital-Marketing ROI in 2014 and Beyond|
|Many clients ask us for advice about how much of their digital-marketing budgets they should invest in each of the various media channels, including email marketing, pay per click (PPC) advertising, search engine optimization (SEO), website improvements, social media, and radio and television. In other words, they want to know which channels provide the best return on investment (ROI). Here we share a few pointers on how to measure ROI for each of the primary digital-marketing channels.
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