Optimize email click-throughs and build a better email list
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FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
 
 
 
 
Vol.
9
 Issue
1
 January 2015
 
 
 
 
 
 
This Month’s Must-Read
 
Hot topics handpicked monthly by our email gurus
 
 
7 Tips for Optimizing Email Campaign Clicks & Conversions
 
 
7 Tips for Optimizing Email Campaign Clicks & Conversions
 
What’s a top priority for email marketers in 2015? Getting higher click-through rates and email interactions, according to a recent survey by Campaigner. Here are some tips for optimizing your email campaigns to help drive more clicks and conversions.
 
Read On
 
 
 
 
 
 
 
Get the Click
 
Our email experts weigh in on real emails from real marketers
 
 
The Grommet Email Review
 
 
The Grommet Email Review: Is This Welcome Email Engaging Enough?
 
Although this email does a good job of expressing and sharing The Grommet’s brand value with new subscribers, we found some areas that could have been even stronger.
 
See If You Agree
 
And, be sure to get ideas and inspiration from our entire Get the Click series!
 
 
 
 
 
 
 
What’s on Mitch’s Mind?
 
Email authority Mitch Lapides talks all things email
 
 
 
 
Email authority Mitch Lapides
 
How to Build a Bigger, Better Email List
 
Growing a quality email list is one of the most important (and most challenging) aspects of email-marketing success. So start 2015 strong by reviewing your current strategies for email list building with the goal of discovering new ways to improve.
 
Get Your Read On
 
 
 
 
 
Intelligent Email. Data-Driven Success.
 
 
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Trending
 
Good reads from around the Web
 
Digital Marketing Trends 
Digital Marketing Trends to Watch Out for in 2015
 
What should your email-marketing efforts focus on over the next year? Check out these 2015 tips and predictions from industry leaders.
 
Read Here.
 
 
 
Tap in to Modern Mindlessness
 
How Email Marketers Tap Into Modern Mindlessness
 
This article describes three ways email marketers can drive results by tapping into primitive brain behaviors.
 
Read Here.
 
 
 
Drop the Text Version
 
It’s Time to Drop the Text Version
 
If you’re still sending a text-only version of your emails, it’s likely time to stop. Here are reasons why.
 
Read Here.
 
 
 
More, Better Email in the Offing
 
More, Better Email in the Offing
 
What are the top trends in email marketing for 2015? Getting more out of email efforts — by leveraging data and automation — to create more relevant and engaging campaigns, according to the Strongview 2015 Marketing Trends Survey summarized in this article.
 
Read Here.
 
 
 
 
 
Free Email Self-Assessment Download
 
Featured Service
 
Free Email Self-Assessment Download
 
This free, easy-to-follow quiz will help you assess your email program and practices. Just answer the questions honestly and add up your score to find out:
1)  Where your email-marketing program is succeeding.
 2)  What actions you should take tomorrow to improve it.
 
Download Now!
 
(And take your first steps on the road to higher ROI.)
 
 
 
 
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