Types of Email Testing and Optimization You Should Be Doing

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Vol.
10

Issue
1

January
2016

Hot topics handpicked monthly by our email gurus

Types of Email Testing and Optimization You Should Be Doing

As we kick off the New Year, this is the perfect time to evaluate your current email campaigns for ways to improve your performance results. Here, we walk you through the steps you can use to get more return on investment from your email program. Whether your goals are better opens, clicks, email sign-ups, or sales, this article shares our proven approach for getting even better results from your campaigns.

Read On

Get the Click

Our email experts weigh in on real emails from real marketers

Amazon Email Review: Is This Cyber Monday Series the Real Deal?

Amazon is a huge, well-recognized brand with a great reputation in the e-commerce market. And when it comes to email marketing, this company sets the bar for success. We found a few elements in this Cyber Monday email series, however, that, with some testing and optimization, may yield even better performance results.

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And, be sure to get ideas and inspiration from our entire Get the Click series!

What’s on Mitch’s Mind?

Email authority Mitch Lapides talks all things email

Should You Send More Emails to Your Subscribers?

There's typically a direct positive correlation between email frequency and revenue, so companies often want to send more and more emails. But here are a few things you need to think about before increasing the frequency of the emails you send.

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Trends in Email Marketing Automation [Infographic]

Here's a useful marketing automating infographic that reviews the current state of marketing automation and predicts where it's headed in the future.

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Stay Ahead of the Statistic: Avoid Declining Deliverability

Check out these three common challenges that can interfere with your email deliverability. Plus, you'll find strategies to help you overcome the challenges to engage with subscribers and drive more conversions.

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15 Tools to Create Automation in Your Small Business

Leverage these email, social media, and Web services to improve your company's marketing campaigns and digital presence.

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The Anatomy of an Optimized Marketing Email [Infographic]

This infographic illustrates the structure of an excellent marketing email, plus includes how to optimize subject lines, calls to action, and email content.

Read Here.

Free Guide

A Marketer's Guide to Deliverability

Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you.

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(and improve your open rates)

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