FulcrumTech: July 2012 NewsLever

[raw] FulcrumTech: July 2012 NewsLever


	VOL. 6 ISSUE 7 \| JULY 2012

In This Issue

Feature Article
12 Quick Tips for Writing Killer Email-Marketing Copy that Converts

Mitch's Blog
5 Ways to Leverage Pinterest to Increase Email Open and Click-through Rates

FulcrumTech Top Reads
July's List of Great Links

About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & Web interactive marketing program to yield incredible results!

	Grow your prospect base
	Increase your sales
	Get a measurable improvement in ROI

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Feature Article:

12 Quick Tips for Writing Killer Email-Marketing Copy that Converts

When it comes to email marketing, copy is one of the top determinants of whether a campaign succeeds or fails. Here we share 12 quick tips to help you craft copy that converts for your next email campaign.

Mitch’s Blog:
5 Ways to Leverage Pinterest to Increase Email Open and Click-through Rates

By now, even if you aren't a Pinterest user, you have likely heard of it and its "overnight" success on the social media scene. According to a recent report from Experian Hitwise, Pinterest is now the number three most-popular social network in the United States behind Facebook and Twitter. With over 100 million total visits per month, Pinterest cannot be ignored as an opportunity for social media for your businesses. In our latest blog post, we share five ways you can use Pinterest with email to improve open and click-through rates, drive traffic, and increase sales for your products or services.



	See FulcrumTech experts' reviews of promotional emails received from Bed Bath & Beyond and other companies in our website feature — "Get the Click." Click here for all the latest "Get the Click" reviews.

FulcrumTech Top Reads:

Here are some recent articles about email marketing you may have missed, but shouldn't!

Interactive Strategy:

How to Get Special Results from Special Characters

Email Volume Up Along with Open Rates

The One Thing That Email Marketers Never Complain About

Interactive Tips:

How to Keep Your Online Marketing Alive

9 Ways to Grow a Responsive Email Marketing Database

Avoid the ISP War on Graymail


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