VOL. 7   ISSUE 7  |  JULY 2013

In This Issue

In This Issue				Feature Article: How to Use Triggered Emails to Drive Conversions
				Mitch’s Blog: Landing-Page Forms — 7 Must-Do Tips for Capturing Leads
				Get the Click: Deer Park Email: Campaign Loses Steam — and Likely Conversions — Due to the Lack of a Dedicated Landing Page
				FulcrumTech’s Top Reads: July’s List of Great Links

Feature Article

	How to Use Triggered Emails to Drive Conversions
	Automated, triggered emails are a great way to build subscriber engagement, while also increasing email performance and conversion rates. Once set up, triggered email campaigns easily and efficiently reach out and keep in touch with individual customers and prospects throughout the sales cycle. Is your organization using triggered emails effectively to maximize the return on investment (ROI) of your email-marketing efforts? Here we share some interesting industry statistics, examples of successful campaigns, as well as useful tips on how to get the most from your triggered emails.

Mitch’s Blog   Landing-Page Forms — 7 Must-Do Tips for Capturing Leads     It’s the moment of truth — you’ve persuaded someone to click on a link in your email or online ad and go to your landing page. Will that new prospect fill out the form to join your list of subscribers? Here are seven must-do tips to help drive conversions on your landing-page forms.         Get the Click   See FulcrumTech experts’ reviews of promotional emails received from Deer Park and other companies in our website feature — “Get the Click.” Click here for all the latest “Get the Click” reviews.

FulcrumTech Top Reads   Here are some recent articles about email marketing you may have missed, but shouldn’t!     Interactive Strategy:     • E-mail Is Crushing Facebook, Twitter for Selling Stuff Online     • Marketers: Make Email Responsive, Scalable     • Banish Shades of Gray from Your Email Program with Informative, Useful Content     Interactive Tips:     • Keeping Email Programs Successful through the Summer Months     • When Is the Right Time to Start Nurturing My Prospects with Email?             About FulcrumTech   FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results!     Grow your prospect base     Increase your sales     Get a measureable improvement in return on investment (ROI).     Contact us today to get started.

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