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FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
Vol.
10
Issue
7
July
2016
 
 
  This Month’s Must-Read  
 
  Expert insights published monthly by our email gurus  
 
Predictive Analytics in Email Marketing - A Key to Selling Smarter and Selling More
 
Predictive Analytics in Email Marketing — A Key to Selling Smarter and Selling More
 
The use of predictive analytics in email marketing isn't new. But it's a hot topic today — especially for e-commerce businesses — because predictive marketing is proving to be a great way to sell smarter and sell more through the email channel. This article is the first in a series of three NewsLever features that will discuss how to effectively and profitably apply predictive analytics to your email-marketing program.
 
Read On
 
 
 
  Get the Click  
 
  Our email experts weigh in on real emails from real marketers  
 
BarkBox Abandoned-Cart Email Review: All Bark and No Bite?
 
BarkBox Abandoned-Cart Email Review:
All Bark and No Bite?
 
This abandoned-cart series is cute and clever. But we see ways to make the email copy and design even stronger to help drive more conversions.
 
See If You Agree
 
And be sure to get ideas and inspiration from our entire Get the Click series!
 
 
 
A Marketer's Guide to Email Deliverability
 
Free Guide
 
Getting through the Gmail junk filter
 
Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you.
 
 
Get the Guide
(and improve your open rates)
 
 
 
 
  What’s on Mitch’s Mind?  
 
  Email authority Mitch Lapides talks all things email  
 
Email authority Mitch Lapides
Hot Email Trends and Technologies for E-commerce Today
Here are some of the hottest technologies and solution providers that caught our attention at the Internet Retailer Conference Exhibition (IRCE) last month in Chicago. They give insight into the future of email for the e-commerce market, especially the application of predictive analytics.
 
  Intelligent Email. Data-Driven Success.  
 
   
 
Email marketing built for your business
 
 
Work with us
 
 
 
Trending
 
Good reads from around the Web
 
You Had Me at Hello: 5 Tips to Start New Customer Relationships Off Right
You Had Me at Hello: 5 Tips to Start New Customer Relationships Off Right
 
Here are five best practices for onboarding new subscribers that will help keep customers opted in and regularly opening and reading your emails.
 
Read Here.
 
 
 
 
Six Engagement Boosting Elements You Should Add to Your Email Marketing Campaign
Six Engagement Boosting Elements You Should Add to Your Email Marketing Campaign
 
In this article, you'll find six tips for yielding tangible return on investment from your next email-marketing campaign.
 
Read Here.
 
 
 
 
Four Lessons B2C Marketers Can Learn From B2B
Four Lessons B2C Marketers Can Learn From B2B
 
Check out these four tips for using a B2B approach to nurture customers at different stages in the sales cycle.
 
Read Here.
 
 
 
 
Three Things Email Marketers Should Do to Stay Competitive
Three Things Email Marketers Should Do to Stay Competitive
 
To prepare for future cross-channel integration opportunities, email marketers should focus on these three key areas.
 
Read Here.
 
 
 
 
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Lyris Agency Partner ExactTarget Partner Certified in Online Testing Certified in Email Marketing
 
 
 
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