[NewsLever] Email newsletters — 10 best practices you need to know

FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.

Vol.
10

Issue
7

July
2016


	This Month’s Must-Read

	Expert insights published monthly by our email gurus

Predictive Analytics in Email Marketing — A Key to Selling Smarter and Selling More

The use of predictive analytics in email marketing isn't new. But it's a hot topic today — especially for e-commerce businesses — because predictive marketing is proving to be a great way to sell smarter and sell more through the email channel. This article is the first in a series of three NewsLever features that will discuss how to effectively and profitably apply predictive analytics to your email-marketing program.

Read On


	Get the Click

	Our email experts weigh in on real emails from real marketers

BarkBox Abandoned-Cart Email Review:
All Bark and No Bite?

This abandoned-cart series is cute and clever. But we see ways to make the email copy and design even stronger to help drive more conversions.

See If You Agree

And be sure to get ideas and inspiration from our entire Get the Click series!

A Marketer's Guide to Email Deliverability

Free Guide

Getting through the Gmail junk filter

Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you.

Get the Guide

(and improve your open rates)


	What’s on Mitch’s Mind?

	Email authority Mitch Lapides talks all things email

Hot Email Trends and Technologies for E-commerce Today

Here are some of the hottest technologies and solution providers that caught our attention at the Internet Retailer Conference Exhibition (IRCE) last month in Chicago. They give insight into the future of email for the e-commerce market, especially the application of predictive analytics.

Get Your Read On

	Intelligent Email. Data-Driven Success.

	Email marketing built for your business

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Trending

Good reads from around the Web

You Had Me at Hello: 5 Tips to Start New Customer Relationships Off Right

Here are five best practices for onboarding new subscribers that will help keep customers opted in and regularly opening and reading your emails.

Read Here.

Six Engagement Boosting Elements You Should Add to Your Email Marketing Campaign

In this article, you'll find six tips for yielding tangible return on investment from your next email-marketing campaign.

Read Here.

Four Lessons B2C Marketers Can Learn From B2B

Check out these four tips for using a B2B approach to nurture customers at different stages in the sales cycle.

Read Here.

Three Things Email Marketers Should Do to Stay Competitive

To prepare for future cross-channel integration opportunities, email marketers should focus on these three key areas.

Read Here.

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