FulcrumTech - THIS MONTH’S MUST-READ

Vol. 11		Issue 7		July 2017


	This Month’s Must-Read

	Hot topics handpicked monthly by our email gurus

How to Effectively Add YouTube Videos to Your Email-Marketing and Social Media Strategies

Want to generate more leads, grow your email list, boost email engagement, and build your brand? Adding YouTube to your email-marketing and social media strategies may be just the ticket.

Read On


	Get the Click

	Our email experts weigh in on real emails from real marketers

Toys “R” Us Email Review:
Is This the Mother of All Nurturing Emails?

Sent on Mother’s Day, this is a great example of a successful nurturing email. The message of appreciation is clear and the copy is customer-centric.

See If You Agree

And be sure to get ideas and inspiration from our entire Get the Click series!


	What’s on Mitch’s Mind?

	Email authority Mitch Lapides talks all things email

An Analytical Look at Email-Engagement Series of Top E-Commerce Companies

In last month’s blog, we talked about 3 triggered email campaigns that have the biggest impact on increasing e-commerce sales: welcome, abandoned-cart recovery, and post-purchase nurturing campaigns. How do top e-commerce companies use these types of email campaigns to engage customers? Here are some recent study results to help answer that question.

Get Your Read On

Inbox. Junk. Spam.

Where are your
emails landing?

Don’t just cross your fingers! Learn what leaders
at Gmail, AOL, Comcast, and Microsoft suggest.

Improve My Deliverability


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