[RAW] NewsLever June 2008
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  June 2008, Volume 2, Issue 6

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New CAN-SPAM rulings. See our blog on our new Web site.


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FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

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In This Issue

Welcome from Mitch Lapides
Feature Article
5 Steps for Re-Engaging the Inactive Users on Your Email List
FulcrumTech Top Reads
June’s List of Great Links
Mitch Lapides

Dear :

In my Blog I recently discussed the importance of knowing how many subscribers haven't opened or even clicked on one of your emails in the last six months. These inactive users can have a significant negative impact on your marketing results by depressing your open rates and, ultimately, lowering your email delivery rates. In this month's feature, we provide a step-by-step method to effectively re-engage your inactive users, as well as some ways to keep them engaged. The goal is to prevent subscribers from ignoring your emails, from unsubscribing, or even worse, marking your email correspondence as spam.

Be sure to give us a call at 215-489-9336 if you'd like FulcrumTech's help in keeping the number of inactive users on your email list to a minimum.

Mitch Lapides
President, FulcrumTech

P.S. Be sure to visit FulcrumTech's newly redesigned Web site to see our ever-expanding services and resources, email marketing blog, and more!

5 Steps for Re-Engaging Inactive
Users on Your Email List

by Mitch Lapides, President FulcrumTech
Back To Top

Let's say your email campaigns have open rates of about 25%. Is it the same 25% of the people on your list opening the emails every month? Do you know how many people on your list are inactive users - haven't opened an email for 6 months or more? If you don't know the answers to these questions, it's time to find out. In this month's feature article, we talk about why it's important to know the numbers of active versus inactive users on your list, steps to effectively re-engage inactive users, as well as ways to keep your subscribers actively engaged.

FulcrumTech Top Reads Back To Top

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Hope you enjoy our picks!

What our readers clicked most last month
Interactive Strategy
Interactive Analytics
Interactive Tips
Interactive Design

Careers at FulcrumTech

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