[RAW] June 2009 NewsLever
FulcrumTech NewsLever
Check it out!
How can you boost your Web site's Google Search Engine Rankings? Read Mitch's latest blog post to find out.
In This Issue
  Feature Article
    Using Email to Drive More B2B Referrals
   Mitch's Blog
    Back Link Your Way to a Higher Ranking in Google Search Results
   FulcrumTech Top Reads
    June's List of Great Links
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FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web inter-active marketing program to yield incredible results!

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Marketing Experiments
Welcome Note from Mitch Lapides, President

Mitch Lapides Driving more referrals and moving prospects down the sales funnel are typically the major goals of B2B email campaigns. In this month's NewsLever feature we share 4 important ways you can use email to do just that.

Be sure to give us a call at 215-489-9336 if you have any questions about these and other ways FulcrumTech can help you harness the power of email to grow your business.
    - Mitch

  Feature Article:
Using Email to Drive More B2B Referrals

When it comes to achieving a high return-on-investment (ROI) from email campaigns, it's often a lot more challenging for business-to-business (B2B) versus business-to-consumer (B2C). Why? For B2B, the lists are generally smaller and their products and/or services are typically not sold directly online. Instead, B2B is more about getting referrals and bringing prospects down the "sales funnel." In this article, we focus on 4 ways you can use email to help drive B2B referrals.

Read More

  Let Us Deliver the 10 Key Strategies
for Email Marketing

  Explore your real potential with email and interactive marketing. Invite Mitch Lapides to speak to your team and to explore the possibilities of permission marketing with our 3-hour seminar entitled, "The 10 Key Strategies for Effective Email Marketing." Now is the time to build your list that can drive long-term relationships and sales in 2009 and beyond!

  Contact Mitch Now  

  Don't Miss our Email Marketing Blog
Back Link Your Way to a Higher Ranking in Google Search Results

What's the major factor determining your Web site's Google Page Rank? Read Mitch's latest blog for the answer to that question, as well as important ways you can increase your Web site's search engine rankings.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Enjoy!

What our readers clicked most last month
  5 Ways Keyword Research Drives Your E-Marketing
  Focus on This One Thing in Your Promotional Emails
  What Are the Best Days of the Week to Send Email Campaigns?

Interactive Strategy
  E-mail Marketing Secrets and Lies: List Growth
  Keeping Your E-mail Content Fresh
  Midyear Checkup for Your E-Mail Marketing Efforts

Interactive Analytics
  The Best Day to Send Email?
  Adopting an E-mail Program Improvement

Interactive Tips
  4 Tips for Testing Your E-mail Campaigns
  Six Steps to Easier E-mail

Interactive Design
  Email Preheaders Work, So Make Them Work For You
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