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| VOL. 4 ISSUE 6 |
JUNE 2010 |
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Check it out!
Do you use Twitter to find new customers? Read Mitch's latest blog post for advice on how to use this social media tool to generate great business leads. |
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| In This Issue |
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Please share this newsletter with your colleagues
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About FulcrumTech
FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!
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Grow your prospect base |
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Increase your sales |
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Learn more about your clients |
Contact us today to get started.
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| Welcome Note from Mitch Lapides, President |
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 We're always looking for fast and easy ways to help increase the ROI on our marketing programs. In this month's feature, we share 10 quick tips for creating effective calls to action that will help drive conversions and ultimately boost the ROI on your promotional email campaigns.
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Results from Last Month's Quick Question for You:
Last month we surveyed our readers about how they use Facebook. Click here to see the results.
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 Feature Article:
How to Create an Effective Call to Action —
10 Tips to Help Drive Conversions in Your Email Campaigns
What do you want your subscribers to do, and why should they do it? In email marketing, that's what your call to action should clearly and concisely communicate. Although a call to action is one of the most important factors driving conversion, many email marketers don't give nearly enough attention to theirs. Here we discuss why you need to go beyond the generic "Click here," and provide 10 tips for how to create effective calls to action.
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Don't Miss Our Email Marketing Blog
Looking for Leads? Use Twitter to Find Them
More and more companies are realizing how useful social media is for generating leads. Read Mitch's latest blog — "Looking for Leads? Use Twitter to Find Them" — for three easy steps to finding new customers using Twitter.
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Send emails for less and get more! |
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 There are so many email-distribution tools on the market, but which is best? After an exhaustive search several years ago, FulcrumTech found one. If you send thousands of emails a month, we can likely save you a lot of money. This system is used by the biggest emailers (and many of our clients), and we're able to make it available to you. You'll get superb functionality, rich analytics, content management, great deliverability, and more…so you can take your campaigns to a new level.
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Call us at 215-489-9336 or email us. |
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FulcrumTech Top Reads
Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!
What our readers clicked most last month
Interactive Strategy
Interactive Analytics
Interactive Tips
Interactive Design
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We're always looking for fast and easy ways to help increase the ROI on our marketing programs. In this month's 
Feature Article:
