[RAW] FulcrumTech : June 2010 NewsLever
FulcrumTech NewsLever
VOL. 4  ISSUE 6 JUNE 2010
Check it out!
Do you use Twitter to find new customers? Read Mitch's latest blog post for advice on how to use this social media tool to generate great business leads.
In This Issue
  Feature Article (Don't Miss)
    How Create an Effective Call to Action
  Mitch's Blog
    Looking for Leads? Use Twitter to Find Them
  FulcrumTech Top Reads
    June's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

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Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch Lapides We're always looking for fast and easy ways to help increase the ROI on our marketing programs. In this month's feature, we share 10 quick tips for creating effective calls to action that will help drive conversions and ultimately boost the ROI on your promotional email campaigns.
    - Mitch

Results from Last Month's Quick Question for You:

Last month we surveyed our readers about how they use Facebook. Click here to see the results.

Results from Last Month's Quick Question for You

  Feature Article:
How to Create an Effective Call to Action — 10 Tips to Help Drive Conversions in Your Email Campaigns

What do you want your subscribers to do, and why should they do it? In email marketing, that's what your call to action should clearly and concisely communicate. Although a call to action is one of the most important factors driving conversion, many email marketers don't give nearly enough attention to theirs. Here we discuss why you need to go beyond the generic "Click here," and provide 10 tips for how to create effective calls to action.

Read More

  Don't Miss Our Email Marketing Blog
Looking for Leads? Use Twitter to Find Them

More and more companies are realizing how useful social media is for generating leads. Read Mitch's latest blog — "Looking for Leads? Use Twitter to Find Them" — for three easy steps to finding new customers using Twitter.

  Send emails for less and get more!  
Take your email newsletter to the next level with FulcrumTechThere are so many email-distribution tools on the market, but which is best? After an exhaustive search several years ago, FulcrumTech found one. If you send thousands of emails a month, we can likely save you a lot of money. This system is used by the biggest emailers (and many of our clients), and we're able to make it available to you. You'll get superb functionality, rich analytics, content management, great deliverability, and more…so you can take your campaigns to a new level.

  Call us at 215-489-9336 or email us.  

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  How to Use Social Media to Optimize Your Email Marketing Part II: 5 Steps to Facebook Success
  How Good Was Your Last Haircut?
  Twitter Research Tools

Interactive Strategy
  5 Myths about Your Subject Line
  Mobile and E-mail — Marketing on the Move
  Lost — E-mail Sign-Ups

Interactive Analytics
  Test Results: How to Choose the Best Subject Line

Interactive Tips
  How Do You Design an E-Mail So People Will Read to the Very End?
  Three Testing Tips to Increase Your E-mail Marketing ROI

Interactive Design
  Nine Email Preview Tools and Why You Need One
  No-Image Email Design Experiment
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